Why is Andy Horner MAD?!

Why is Andy Horner MAD? Watch the video to find out. Hint: it has something to do with this special time of year.

What holiday injustices make you mad? What customer appreciation ideas make you happy?

Leave a comment below.

Happy Thanksgiving from the Ace of Sales team!


Here's a bonus video tip for Thanksgiving:

 

And here's how my Organic Chocolate Chip Pumpkin Muffins turned out:

They really are Thanksgiving magic. Client said the whole team loved them. Go for it!

Here's the recipe I use


Are You a Little Quirky? Here's a Set of Thanksgiving Designs & Messages For You

The business world is more casual than ever. Personality is what stands out today! Add some to your Thanksgiving messages with our quirky new Thanksgiving messages that are sure to get a reply... and maybe even a chuckle.

Send as Emails or as Printed Cards! Your personal brand, logo, and contact info is front and center on your Email or Printed Card so you look razor sharp. 

Add your own message to the design or use our prewritten messages.

Thanking your customers and co-workers has never been easier or more fun!

Login to send one now or sign up for a 30 day free trial to give it a go!

Send a Beautiful Thank You For Thanksgiving - New Messages & Designs

Let's face it, Halloween is all about fun – candy and kids (and the kid in all of us). Thanksgiving, on the other hand, is about relaxing for a spell after a long year with people we love doing things we love. Yes, these days it's about shopping and football too. But, hey, you know what else it's about? Being thankful. With all the parades and food and Black Friday hoopla, it's easy to forget.

Don't forget to thank your customers and co-workers this Thanksgiving. Do it in style and do it quickly with Ace of Sales' new stunning designs you can add to any message or just send our pre-written messages. Login or create a 30 day free account and shoot your thanks to your favorite contacts before they shoot out for the holiday weekend.

Animated Fall Messages – The Perfect Way to Connect at the Perfect Time of Year

Summer is fading into memory. The craziness of the holidays looms ahead. We’re in the sweet spot of productivity right now. Don’t let the next few weeks get away from you without connecting with your clients and customers. Whether you’re just saying thank you or want to set up a meeting, we’ve got new messages that are perfect for your needs and ready to send.

Login to check them out in the Message Library now.

Sign up for 30 days free and start having some fun with your contacts today.

Veterans Day Messages - Honor Our Freedom Fighters

Veterans Day is just around the corner, and we’ve created a new batch of messages to help you thank the Vets in your life. A few of those messages share some history of how the day came to be and interesting statistics about these courageous Americans.

Check them out in the message library and use them today to say a heartfelt thank you.

Don't have an account? You don't know what you're missing! Try it out 30 days free – Send a few messages, get a few rave responses, and fall in love.

Opt-In Form Autoresponders in Under 2 Minutes

An OPT-IN FORM AUTORESPONDER is an email message that's automatically sent when a person completes a form on your website.

An opt-in form autoresponder can be an email that includes a link to an ebook, whitepaper, video, or other incentive offer. It can be a first issue of a newsletter triggered when new subscribers add themselves to your list. It can be an email that provides details when someone RSVPs for your event. 

Another great use for opt-in form autoreponders is to follow up with people you meet at a networking event or unexpectedly. Pull up your opt-in form on your phone or tablet. Hand it to a person you meet who would like more information from you. When they enter their name and email address into the form, they get your autoresponder in their email. Voila! Instantaneous follow up.

In the most basic terms, here's how OPT-IN AUTORESPONDER works in Ace of Sales:

  • Create and save an email to your message library
  • Set up an opt-in form which will be available on the web
  • Select your Saved Email (or Saved Message) to be emailed when the form is completed and the email verification link has been clicked (double opt-in process)
  • When someone completes your opt-in form on the web and clicks the email verification link, they will receive your email message in their inbox

3 steps to set up OPT-IN FORM AUTORESPONDERS in under 2 minutes with Ace of Sales:

Step 1: Create & Save an Email Message

Step 2: Set Up an Opt-In Form

Step 3: Select Your Saved Email as the Autoresponder

Daylight Savings Messages! In Time For Halloween’s Sugar Crash

As if Halloween on Friday night isn’t enough reason to celebrate, we also get the best kind of daylight savings on Saturday night: Fall Back! That’s right, the extra hour of sleep to recover from your candy coma is just around the corner.

These days, since so many clocks update themselves, the only reminder many people get about daylight savings is a quick mention on the local news. Do you think your competitors are going to fill that gap and make it a point to remind their clients of the time change?

Of course not. Which is exactly why you should! 

We’ve created a set of messages – some with animated GIF's like the one above! – that not only serve as reminders, but many also include awesome productivity tips and meeting invitations. Stand out by sending messages at a time when no one else is sending them, and you’ll really sleep well during that extra hour on Saturday night.

Which one do you like the best? 

How are you going to use the Daylight Savings messages?

Pre-created messages means you can send them to your customers and best contacts in minutes.

So how do you send these handy pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Daylight Savings category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Our Favorite Trick: Giving You A Bag Of Treats

Halloween is this Friday. To celebrate, we’ve put together a whole new batch of Halloween messages that are wrapped up and ready for you to pass out to all your favorite clients and team members.

From perfectly timed and festive motivational messages for your team to productivity tips and seasonal meeting reminders, we’ve covered as much ground as a kid on Halloween night with this latest update. Putting these messages together got us in the Halloween spirit, and I’ll bet scrolling through them will do the same for you.

Can you think of just one person you’ve been meaning to get back in touch with? Maybe a lead that’s been sitting just a little too long? Well blow the dust and cobwebs off that email address and send that person one of these messages. It will get noticed, and your results will be anything but scary.

And sending one of these messages is like trying to eat just one piece of candy on Halloween - you just can’t do it. 

Check out the messages. Let us know what you think. And definitely let us know how well they work for you. 

Happy Halloweemail!

How do you send out these pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Halloween category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Have you ever taken notes on a date?

I don't recommend it... taking notes on a date, that is.

Why? Because it's weird.

If you've been taking notes on dates, it might be why you're still single.

But what about when you meet a new prospect, even if it's just over coffee?

Do you take notes then?

If you don't, it might be why you're falling short of your sales goals.

When I take a prospective client out for coffee, I always take notes. I'll jot down key details about their background and experience. I'll write out verbatim quotes when they divulge any details about their personal philosophy. I'll scrawl ideas in the margins that might help the prospect accomplish their goals and motives. I'll scribble out graphs and diagrams of models they describe regarding their business. I'll write down stats they throw out about their revenue, process, sales, marketing, and system. I'll take down names of coworkers and partners, historical performance details, and more...

Why do I bother? Isn't a lively, engaging conversation about what I can do for my prospect enough? No. All of the notes, ideas, and thoughts I write down become valuable intel I'll need to do world-class follow up.

This is because the follow up may be more important than the initial meeting. I don't want to write them a thank you note. I want to follow up in such an inspiring way that my prospect is completely blown over. I want them to believe that no one listens, gets it, and cares as much as I do. I want them to know I've got game and that I'm the kind of pro who can help them win. I want them to respond with excitement, eagerness, and enthusiasm. I want them to start calculating my overwhelming value in their head.

Do you take notes on your new prospects? 

Maybe you think it would be a little weird. But maybe you've never tried it. Maybe that's why your follow up isn't world-class – yet. Maybe... just maybe, it could double your closing ratio.

Take detailed notes during your next prospect meeting. Use a Moleskine pad with a formal pen (never the pen you swiped from the desk in your hotel room). Make sure you're wearing a nice watch – people who keep time care about others' time. Rest your pen on your pad when you're in listening mode. Circle the most important notes. Show them certain details and ask, "Is this right?" They will be thinking, "Wow, this one's got his act together!"

I highly recommend it... taking notes on a prospect meeting, that is.

- - - 

Additional comment: I think it is a little weird when salespeople take notes during a one-on-one meeting on their iPad. To me, there's something pretentious about it. Agree or disagree? Add it to the comments...

New Webinar! Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner - Recording Now Available

Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner and Jeffrey Gitomer

If you’ve ever wanted to be a fly on the wall to overhear a conversation between the best in the world of sales and marketing, now’s your chance.

Sally Hogshead recently visited with Andy Horner and Jeffrey Gitomer to discuss her new book, How The World Sees You*, and the conversations that took place have resulted in two of the most valuable webinars ever for self marketers and sales professionals just like you.

In fact, here's a short preview of Andy and Sally having fun as they discuss the book and what Andy learned:

Check out this insider’s view of how to discover your highest value.

How the World Sees Jeffrey Gitomer   |   How the World Sees Andy Horner

Author and brand authority Sally Hogshead began her career as one of the world’s advertising leaders, creating fascinating messages to help top brands become more profitable, respected, and loved. 

Now she is giving you the exact words to identify how your personality is most likely to add value. She wants to help you uncover the natural advantages of your personality so you can grow revenue, build relationships, and become intensely valuable to those who matter most.

NOTE: Before you watch the webinar, be sure to take 5 minutes to complete Sally’s Fascination Advantage® Assessment to discover your personality advantages. This is a $37 value that’s yours for free if you click the following link and use the Book Code ACE

Here is your private code to find out how the world sees you:

1. Go to Howtheworldseesyou.com/you

2. For the Book Code, enter ACE

* This just in! Right after these sessions were recorded, How The World Sees You was named #1 Wall Street Journal and #2 New York Times bestseller!

Watch the Webinar

Don't Get "BEEPED!"

My father, a small church preacher, never made more than thirty or forty thousand dollars a year. He had five kids to feed. He couldn't afford to buy us an Atari. He only bought us action figures on our birthdays and for Christmas. He took us out to eat or to the movies a handful of times each year.

My father had to be frugal with the little money he had to spend on entertainment, but it forced my brothers and me to use our imaginations, and boy did we ever! My brothers and I grew up in a complete fantasy world. We drew epic stories on paper. Handmade paper baseball uniforms for our stuffed animals. Raced garage-part boats down our backyard creek. Ran our own makebelieve newspaper company. And we invented games – so many games. 

A small list of our made up games included, "If You Walk, You Win," "Mary's It In the Tree," "Fat City," "Purple Gnap," "Book Game I, II, and III," "Scheme," "The Gorn," and "Torture" (which was exactly what it sounds like).

But my favorite of all our games was called "Beep!"

The idea was simple. It was like the "Gong Show." One kid got to be the judge and sit in the judge's chair. He had an imaginary button – "the beeper". The other kids took turns performing 30 second comedic skits for the judge. If you weren't funny, you got "beeped." You got another try after everyone else had a turn. If you made the judge laugh, you got to be the judge – which came with great prestige!

Over the years of playing "Beep", I observed that there were lots of ways to make a person laugh, but the successful skits always involved the element of SURPRISE.

My best "Beep" bit came when I pulled my socks up high and balled up tissue paper in them so it appeared like I had huge calf muscles like one of the all-star baseball players in our little league named Jarod Saunders.

I strutted out in front of the judge (my brother Matt at the time). His hand was hovering over the invisible "beeper." He saw my massive calves but said, "I don't get it, what's funny about that?" Then I turned and strutted away. I had written "SAUNDERS" in magic marker on the back of my shirt, like a baseball jersey. When all the pieces connected, Matt burst into a fit of hysterics. My siblings were watching from the door and they too had completely lost it. It was an instant classic and needless to say, I got the judge's chair.

Why I'm sharing this story with you is simple. If you want your prospecting messages, presentations, followup notes, proposals, websites, landing pages, and self-marketing campaigns to get the right response and be remembered, the element of SURPRISE must be present. Otherwise, you'll be "BEEPED."

Challenge yourself to introduce a clever surprise with every communication to customers and contacts. Let them fill in the mental blanks, connect the dots, activate their imaginations, enjoy the unexpected. In return, they'll give you more than the chair – they'll give you their money, their referrals, and their loyalty.

Your Coffee vs. My Time

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Have you ever eaten at Einstein Bros Bagels? I have a major weakness for their pizza bagel - just cheese (no pepperoni) on honey whole wheat. So, so good.

Just last week, when handing me my receipt at the register, they offered a free coffee in exchange for my completing a survey (directions on the receipt). I smiled and took the receipt.

I've visited several times since. Same offer from the cashier. Same response from me... until this morning. This time, I challenged her. I said, "The time it takes me to fill out your survey is worth more to me than a coffee. I'd rather just pay the two bucks." She replied, "yeah, most people don't." She was the furthest thing from a strategic marketing decision-maker, but here she was on the front lines interacting with paying customers whose opinions aren't making it back to the main office.

Now more than ever, business people weigh the value of their time just like money. If you want customers to provide input and info, reward them in a way that they perceive as greater in value than their time. That's a challenge.

Einstein Bros Bagels should take advantage of the time it takes for me to wait for them to make my pizza bagel. Why not position a touch screen in between the order counter and the checkout counter? If I answer five multiple-choice survey questions, I get my coffee free.

Waiting = My time wasted.

Why not reward me for it, collect my input, and build loyalty?

All this requires is that someone in marketing at corporate receive the valuable feedback that cashiers hear daily. In their logo, the Einstein Bros are looking through the holes of bagels like telescopes. Maybe they should put the bagels to their ears?

 

New Messages & Designs to Light Up The Sky This 4th of July

The 4th of July is casual – flip-flops, picnics, sparklers, pools, tank-tops, and of course – FIREWORKS!

This week, don't forget to send a casual Independence Day greeting to all your contacts that's sure to light them up.

Don't have time to write or design anything cool and interesting? No problem.

Our NEW pre-written, pre-designed 4th of July messages are ready to send. Just light the fuse and watch the fireworks! 

To send one:

EXAMPLES:

Sales 2.5 – Combining the New Tools with the Old Rules to Maximize Sales

Sales 2.5 – Combining the New Tools with the Old Rules to Maximize Sales

If you’re ready to finally learn how to combine all the New Tools of sales with the Old Rules of traditional sales, then get ready for the Webinar Event Series of the Year!

Introducing, “Sales 2.5 - Combining the New Tools with the Old Rules to Maximize Sales!

A Brand New Webinar Series starting Monday, June 16th and running through Thursday, June 19th (1pm to 2pm Eastern each day)

New Father's Day Graphics & Messages: No Dad Left Behind!

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Father's Day is Sunday, June 15th – but think for a moment about last Father's Day. To how many friends did you wish a "Happy Father's Day?" Lots, right? We do it because it's a gesture of respect to family men we admire. Now think of all the customers, co-workers, and partners who are family men you admire. 

Father's Day messages and graphics by Ace of Sales are designed for you so you can shout out your message of respect to them all. Surprise ALL the great fathers in your life with 7 new messages that are written, designed and ready to send – and – 7 new dynamic graphics to add to your Father's Day greeting.

Don't leave any fathers behind – WOW them with an email or printed card that will make them feel respected and help you be remembered.

Log in to Ace of Sales (or sign up for a free 30 day trial). Open a new email or printed card window. Then choose a graphic from the Father's Day category. To use a pre-written message, click on 'Message Library' and search for 'Father's Day.'

 

Father's Day Messages Set 1 - "Breaking Plaid"


Father's Day Messages Set 2 - "Dadspirationals"


Father's Day Graphics Set 1 - "King of the..."


Father's Day Graphics Set 2 - "Superhero"

New Vacation Messages: Be The Last One to Say 'Goodbye!'

It's inevitable – your customers are going on vacation.

I know, I know, it's horrible news. What's worse – there's nothing you can do about it. Slashing their tires isn't a viable option, but there IS something you can do.

Find out when they're heading out and send them a farewell message. Use one of our new Vacation Messages - written, designed and ready to fire off before they shove off. They're witty, they're memorable, and you won't end up in jail.

Log in to your account (or create a 30 day free trial). Click on the 'Message Library' tab. Search for 'Vacation.' Pick your fav and fire away.

Memorial Day Messages Like Your Contacts Have Never Seen Before!

Our new Memorial Day Messages are pre-written, pre-designed, ready to send, and free to anyone with an Ace of Sales account!

That's not a trifecta, that's a quadfecta! Log in to your account or create a free trial account, then go to the 'Saved Messages' tab to choose your favorite message.

Send your Memorial Day greeting to a single contact or a group of contacts. 

Memorial Day is about remembering our country's heroes – but it's also about family, friends, fun, and festivities. Have fun with everyone in your database using these ready-to-send messages that are sure to get a response!

Happy Memorial Day from the Ace of Sales Team.

How To: Use Opt-In Forms With Redirects to Generate Leads & Build Your Contact List

(Note: Read the Autoresponder Companion Post)

Marketers know the term 'redirect' as it relates to marketing processes. But if you're in sales, customer service, or another area of business development, you may not be familiar with it. 

When using an opt-in form (available as an option for any group you create in Ace of Sales), adding a 'redirect' adds powerful functionality by offering value to new contacts automatically.

An OPT-IN FORM enables a contact to give you their information via a web form in exchange for an offer of value. Opt-in forms are typically available on a website, blog, or landing page and can be used on any type of computer - desktop, laptop, tablet, or phone.

Here's how opt-in forms work (double opt-in process):

  1. You create an opt-in form – which exists on a webpage.
  2. Visitors go to your form via a web link.
  3. Visitors add their contact information and click submit (opt-in step 1).
  4. A link is emailed to the visitor to confirm that they opted-in (opt-in step 2).
  5. Once they click the link, you get their contact info.

An OPT-IN FORM REDIRECT adds a very helpful feature to step 4 above. When you set up your opt-in form, you can designate any webpage to automatically open in the visitor's web browser as soon as they click the email confirmation link. You are 'redirecting' them from the confirmation link to the webpage you chose.

What can you do with an opt-in form redirect? 

If you're using an opt-in form to grow your newsletter subscribers, you could open a thank you message along with a sample newsletter in a browser window once the subscriber clicks the email confirmation link.

You could offer an ebook incentive. As soon as the visitor gives you their contact info using your opt-in form and clicks the email confirmation link, you can send to them to a page to download an ebook. They get an ebook – you get a new lead.

You could set up an opt-in form on your tablet or phone to use at a networking event or tradeshow. When someone fills out the form and submits, you can use the redirect to open a video to play for them.

You could offer a white paper, a video, or a PDF download.

Login to Ace of Sales to set up an opt-in form with a redirect, and the ideas for how you can use them will start popping. Give it a go, you self-marketer!

Here's an example of how to use an opt-in form with a redirect:

 

1. Set up an opt-in form and add a webpage to the redirect box.

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2. Opt-in form visitors can submit their contact info in exchange for an offer of value, like an ebook.

 

3. A confirmation link is emailed to the opt-in form contact. 

 

4. As soon as the contact clicks the confirmation button in the email they receive, the webpage you designated opens up to deliver your offer of value (like an ebook).