During the webinar “Prove It! Testimonials That Sell” Jeffrey Gitomer and Andy Horner laid out a sequence of 7.5 questions you can ask your customer to get a top-notch testimonials. These questions work exceptionally well for video testimonials. Sit down with your customer, hit ‘Record,’ and ask these 7.5 questions to get to the “wallet” [...]
9 Tips (Not Wishes) To Get More Email Opens!
The email subject line has often been referred to as a keyhole. Your recipients use your subject line to take a peek into your message to make a split-second decision to turn the key. By clicking to open your email, they are acknowledging two things. First, that you are important to them. Second, that your [...]
How Different You Must Be
Everyone agrees you must be different – or differentiated – to succeed in business. But HOW different must you be? Answer: You must be Different enough to set off alarms and Relevant enough to spur action. Let’s start with the first step: Be different enough to set off alarms. The human mind is excellent at ignoring similar information. This means [...]
You Paid Nothing? Here’s Why I’m Sorry to Hear That…
We spend a lot of time writing about what you should do to build your brand, make more sales, and build stronger relationships. In theory this makes sense, but in practice, we understand that there is a very tempting word out there on the Internet that can derail all of your hard work without you [...]
Champs Announced: 2013 New Year’s Kickstart Challenge
Every new year, I start off with a Kickstart instead of a Resolution. It’s a 2 week project that gets my year rocking on the right note. And it’s my tradition to challenge my customers and readers – you guys – to do it with me. This year, my Kickstart Project was to create a [...]
Love is in the Air and Also in Your Email
This just in: Valentine’s Day emails – 100% less fattening than chocolate. Do you love your clients or just reeaaalllly like them? Either way, we’ve got you covered with new Valentine’s Day graphics in the gallery. Don’t forget to show them some love with a Valentine Email Greeting before Thursday! Log in to your Ace [...]
Post-Big Game Greetings – Start Raving Now!
Who were you pulling for? Which side were your customers and friends on? It’s time to rub in your victory, show a little sympathy, or share the celebration! We’ve just added 6 post-game designs for the Big Game. How do you send them? Just login to yor account and look for our Super Bowl category [...]
It’s Re-Engagement Season: Here’s How to Get More “Yeses” All Year!
Folks in the jewelry business love the holidays. It’s the single most popular time to pop the question. In fact, they even call it “Engagement Season.” So with that in mind, as we transition out of the holidays back into the real world, why not start off with a little RE-engagement? As in re-engaging your [...]
Top 4 Time Savers for Social Media
Many business people aiming to light up their social world set up a LinkedIn profile, a Facebook page, a Twitter account… and then halt and hope for leads to roll in. Then they realize that the daily updating, monitoring, responding, and rerouting takes time and effort. Managing all those new accounts with no immediate payoff begins [...]
Momentum: The Product of Mental Muscle
“Momentum is generated by exercising mental muscle.” @andyhorner This Sunday, the Ravens and the 49ers will attempt to crush their opponent with a combination of plays that will swell to an overwhelming force. This is called game-winning momentum. Once a team catches fire, the opposing team is in deep trouble. Do you know how to [...]
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