Daylight Savings Messages! In Time For Halloween’s Sugar Crash

As if Halloween on Friday night isn’t enough reason to celebrate, we also get the best kind of daylight savings on Saturday night: Fall Back! That’s right, the extra hour of sleep to recover from your candy coma is just around the corner.

These days, since so many clocks update themselves, the only reminder many people get about daylight savings is a quick mention on the local news. Do you think your competitors are going to fill that gap and make it a point to remind their clients of the time change?

Of course not. Which is exactly why you should! 

We’ve created a set of messages – some with animated GIF's like the one above! – that not only serve as reminders, but many also include awesome productivity tips and meeting invitations. Stand out by sending messages at a time when no one else is sending them, and you’ll really sleep well during that extra hour on Saturday night.

Which one do you like the best? 

How are you going to use the Daylight Savings messages?

Pre-created messages means you can send them to your customers and best contacts in minutes.

So how do you send these handy pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Daylight Savings category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Our Favorite Trick: Giving You A Bag Of Treats

Halloween is this Friday. To celebrate, we’ve put together a whole new batch of Halloween messages that are wrapped up and ready for you to pass out to all your favorite clients and team members.

From perfectly timed and festive motivational messages for your team to productivity tips and seasonal meeting reminders, we’ve covered as much ground as a kid on Halloween night with this latest update. Putting these messages together got us in the Halloween spirit, and I’ll bet scrolling through them will do the same for you.

Can you think of just one person you’ve been meaning to get back in touch with? Maybe a lead that’s been sitting just a little too long? Well blow the dust and cobwebs off that email address and send that person one of these messages. It will get noticed, and your results will be anything but scary.

And sending one of these messages is like trying to eat just one piece of candy on Halloween - you just can’t do it. 

Check out the messages. Let us know what you think. And definitely let us know how well they work for you. 

Happy Halloweemail!

How do you send out these pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Halloween category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Have you ever taken notes on a date?

I don't recommend it... taking notes on a date, that is.

Why? Because it's weird.

If you've been taking notes on dates, it might be why you're still single.

But what about when you meet a new prospect, even if it's just over coffee?

Do you take notes then?

If you don't, it might be why you're falling short of your sales goals.

When I take a prospective client out for coffee, I always take notes. I'll jot down key details about their background and experience. I'll write out verbatim quotes when they divulge any details about their personal philosophy. I'll scrawl ideas in the margins that might help the prospect accomplish their goals and motives. I'll scribble out graphs and diagrams of models they describe regarding their business. I'll write down stats they throw out about their revenue, process, sales, marketing, and system. I'll take down names of coworkers and partners, historical performance details, and more...

Why do I bother? Isn't a lively, engaging conversation about what I can do for my prospect enough? No. All of the notes, ideas, and thoughts I write down become valuable intel I'll need to do world-class follow up.

This is because the follow up may be more important than the initial meeting. I don't want to write them a thank you note. I want to follow up in such an inspiring way that my prospect is completely blown over. I want them to believe that no one listens, gets it, and cares as much as I do. I want them to know I've got game and that I'm the kind of pro who can help them win. I want them to respond with excitement, eagerness, and enthusiasm. I want them to start calculating my overwhelming value in their head.

Do you take notes on your new prospects? 

Maybe you think it would be a little weird. But maybe you've never tried it. Maybe that's why your follow up isn't world-class – yet. Maybe... just maybe, it could double your closing ratio.

Take detailed notes during your next prospect meeting. Use a Moleskine pad with a formal pen (never the pen you swiped from the desk in your hotel room). Make sure you're wearing a nice watch – people who keep time care about others' time. Rest your pen on your pad when you're in listening mode. Circle the most important notes. Show them certain details and ask, "Is this right?" They will be thinking, "Wow, this one's got his act together!"

I highly recommend it... taking notes on a prospect meeting, that is.

- - - 

Additional comment: I think it is a little weird when salespeople take notes during a one-on-one meeting on their iPad. To me, there's something pretentious about it. Agree or disagree? Add it to the comments...

New Webinar! Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner - Recording Now Available

Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner and Jeffrey Gitomer

If you’ve ever wanted to be a fly on the wall to overhear a conversation between the best in the world of sales and marketing, now’s your chance.

Sally Hogshead recently visited with Andy Horner and Jeffrey Gitomer to discuss her new book, How The World Sees You*, and the conversations that took place have resulted in two of the most valuable webinars ever for self marketers and sales professionals just like you.

In fact, here's a short preview of Andy and Sally having fun as they discuss the book and what Andy learned:

Check out this insider’s view of how to discover your highest value.

How the World Sees Jeffrey Gitomer   |   How the World Sees Andy Horner

Author and brand authority Sally Hogshead began her career as one of the world’s advertising leaders, creating fascinating messages to help top brands become more profitable, respected, and loved. 

Now she is giving you the exact words to identify how your personality is most likely to add value. She wants to help you uncover the natural advantages of your personality so you can grow revenue, build relationships, and become intensely valuable to those who matter most.

NOTE: Before you watch the webinar, be sure to take 5 minutes to complete Sally’s Fascination Advantage® Assessment to discover your personality advantages. This is a $37 value that’s yours for free if you click the following link and use the Book Code ACE

Here is your private code to find out how the world sees you:

1. Go to Howtheworldseesyou.com/you

2. For the Book Code, enter ACE

* This just in! Right after these sessions were recorded, How The World Sees You was named #1 Wall Street Journal and #2 New York Times bestseller!

Watch the Webinar

Don't Get "BEEPED!"

My father, a small church preacher, never made more than thirty or forty thousand dollars a year. He had five kids to feed. He couldn't afford to buy us an Atari. He only bought us action figures on our birthdays and for Christmas. He took us out to eat or to the movies a handful of times each year.

My father had to be frugal with the little money he had to spend on entertainment, but it forced my brothers and me to use our imaginations, and boy did we ever! My brothers and I grew up in a complete fantasy world. We drew epic stories on paper. Handmade paper baseball uniforms for our stuffed animals. Raced garage-part boats down our backyard creek. Ran our own makebelieve newspaper company. And we invented games – so many games. 

A small list of our made up games included, "If You Walk, You Win," "Mary's It In the Tree," "Fat City," "Purple Gnap," "Book Game I, II, and III," "Scheme," "The Gorn," and "Torture" (which was exactly what it sounds like).

But my favorite of all our games was called "Beep!"

The idea was simple. It was like the "Gong Show." One kid got to be the judge and sit in the judge's chair. He had an imaginary button – "the beeper". The other kids took turns performing 30 second comedic skits for the judge. If you weren't funny, you got "beeped." You got another try after everyone else had a turn. If you made the judge laugh, you got to be the judge – which came with great prestige!

Over the years of playing "Beep", I observed that there were lots of ways to make a person laugh, but the successful skits always involved the element of SURPRISE.

My best "Beep" bit came when I pulled my socks up high and balled up tissue paper in them so it appeared like I had huge calf muscles like one of the all-star baseball players in our little league named Jarod Saunders.

I strutted out in front of the judge (my brother Matt at the time). His hand was hovering over the invisible "beeper." He saw my massive calves but said, "I don't get it, what's funny about that?" Then I turned and strutted away. I had written "SAUNDERS" in magic marker on the back of my shirt, like a baseball jersey. When all the pieces connected, Matt burst into a fit of hysterics. My siblings were watching from the door and they too had completely lost it. It was an instant classic and needless to say, I got the judge's chair.

Why I'm sharing this story with you is simple. If you want your prospecting messages, presentations, followup notes, proposals, websites, landing pages, and self-marketing campaigns to get the right response and be remembered, the element of SURPRISE must be present. Otherwise, you'll be "BEEPED."

Challenge yourself to introduce a clever surprise with every communication to customers and contacts. Let them fill in the mental blanks, connect the dots, activate their imaginations, enjoy the unexpected. In return, they'll give you more than the chair – they'll give you their money, their referrals, and their loyalty.

Your Coffee vs. My Time

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Have you ever eaten at Einstein Bros Bagels? I have a major weakness for their pizza bagel - just cheese (no pepperoni) on honey whole wheat. So, so good.

Just last week, when handing me my receipt at the register, they offered a free coffee in exchange for my completing a survey (directions on the receipt). I smiled and took the receipt.

I've visited several times since. Same offer from the cashier. Same response from me... until this morning. This time, I challenged her. I said, "The time it takes me to fill out your survey is worth more to me than a coffee. I'd rather just pay the two bucks." She replied, "yeah, most people don't." She was the furthest thing from a strategic marketing decision-maker, but here she was on the front lines interacting with paying customers whose opinions aren't making it back to the main office.

Now more than ever, business people weigh the value of their time just like money. If you want customers to provide input and info, reward them in a way that they perceive as greater in value than their time. That's a challenge.

Einstein Bros Bagels should take advantage of the time it takes for me to wait for them to make my pizza bagel. Why not position a touch screen in between the order counter and the checkout counter? If I answer five multiple-choice survey questions, I get my coffee free.

Waiting = My time wasted.

Why not reward me for it, collect my input, and build loyalty?

All this requires is that someone in marketing at corporate receive the valuable feedback that cashiers hear daily. In their logo, the Einstein Bros are looking through the holes of bagels like telescopes. Maybe they should put the bagels to their ears?

 

New Messages & Designs to Light Up The Sky This 4th of July

The 4th of July is casual – flip-flops, picnics, sparklers, pools, tank-tops, and of course – FIREWORKS!

This week, don't forget to send a casual Independence Day greeting to all your contacts that's sure to light them up.

Don't have time to write or design anything cool and interesting? No problem.

Our NEW pre-written, pre-designed 4th of July messages are ready to send. Just light the fuse and watch the fireworks! 

To send one:

EXAMPLES:

Sales 2.5 – Combining the New Tools with the Old Rules to Maximize Sales

Sales 2.5 – Combining the New Tools with the Old Rules to Maximize Sales

If you’re ready to finally learn how to combine all the New Tools of sales with the Old Rules of traditional sales, then get ready for the Webinar Event Series of the Year!

Introducing, “Sales 2.5 - Combining the New Tools with the Old Rules to Maximize Sales!

A Brand New Webinar Series starting Monday, June 16th and running through Thursday, June 19th (1pm to 2pm Eastern each day)

New Father's Day Graphics & Messages: No Dad Left Behind!

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Father's Day is Sunday, June 15th – but think for a moment about last Father's Day. To how many friends did you wish a "Happy Father's Day?" Lots, right? We do it because it's a gesture of respect to family men we admire. Now think of all the customers, co-workers, and partners who are family men you admire. 

Father's Day messages and graphics by Ace of Sales are designed for you so you can shout out your message of respect to them all. Surprise ALL the great fathers in your life with 7 new messages that are written, designed and ready to send – and – 7 new dynamic graphics to add to your Father's Day greeting.

Don't leave any fathers behind – WOW them with an email or printed card that will make them feel respected and help you be remembered.

Log in to Ace of Sales (or sign up for a free 30 day trial). Open a new email or printed card window. Then choose a graphic from the Father's Day category. To use a pre-written message, click on 'Message Library' and search for 'Father's Day.'

 

Father's Day Messages Set 1 - "Breaking Plaid"


Father's Day Messages Set 2 - "Dadspirationals"


Father's Day Graphics Set 1 - "King of the..."


Father's Day Graphics Set 2 - "Superhero"

New Vacation Messages: Be The Last One to Say 'Goodbye!'

It's inevitable – your customers are going on vacation.

I know, I know, it's horrible news. What's worse – there's nothing you can do about it. Slashing their tires isn't a viable option, but there IS something you can do.

Find out when they're heading out and send them a farewell message. Use one of our new Vacation Messages - written, designed and ready to fire off before they shove off. They're witty, they're memorable, and you won't end up in jail.

Log in to your account (or create a 30 day free trial). Click on the 'Message Library' tab. Search for 'Vacation.' Pick your fav and fire away.

Memorial Day Messages Like Your Contacts Have Never Seen Before!

Our new Memorial Day Messages are pre-written, pre-designed, ready to send, and free to anyone with an Ace of Sales account!

That's not a trifecta, that's a quadfecta! Log in to your account or create a free trial account, then go to the 'Saved Messages' tab to choose your favorite message.

Send your Memorial Day greeting to a single contact or a group of contacts. 

Memorial Day is about remembering our country's heroes – but it's also about family, friends, fun, and festivities. Have fun with everyone in your database using these ready-to-send messages that are sure to get a response!

Happy Memorial Day from the Ace of Sales Team.

How To: Use Opt-In Forms With Redirects to Generate Leads & Build Your Contact List

Marketers know the term 'redirect' as it relates to marketing processes. But if you're in sales, customer service, or another area of business development, you may not be familiar with it. 

When using an opt-in form (available as an option for any group you create in Ace of Sales), adding a 'redirect' adds powerful functionality by offering value to new contacts automatically.

An OPT-IN FORM enables a contact to give you their information via a web form in exchange for an offer of value. Opt-in forms are typically available on a website, blog, or landing page and can be used on any type of computer - desktop, laptop, tablet, or phone.

Here's how opt-in forms work (double opt-in process):

  1. You create an opt-in form – which exists on a webpage.
  2. Visitors go to your form via a web link.
  3. Visitors add their contact information and click submit (opt-in step 1).
  4. A link is emailed to the visitor to confirm that they opted-in (opt-in step 2).
  5. Once they click the link, you get their contact info.

An OPT-IN FORM REDIRECT adds a very helpful feature to step 4 above. When you set up your opt-in form, you can designate any webpage to automatically open in the visitor's web browser as soon as they click the email confirmation link. You are 'redirecting' them from the confirmation link to the webpage you chose.

What can you do with an opt-in form redirect? 

If you're using an opt-in form to grow your newsletter subscribers, you could open a thank you message along with a sample newsletter in a browser window once the subscriber clicks the email confirmation link.

You could offer an ebook incentive. As soon as the visitor gives you their contact info using your opt-in form and clicks the email confirmation link, you can send to them to a page to download an ebook. They get an ebook – you get a new lead.

You could set up an opt-in form on your tablet or phone to use at a networking event or tradeshow. When someone fills out the form and submits, you can use the redirect to open a video to play for them.

You could offer a white paper, a video, or a PDF download.

Login to Ace of Sales to set up an opt-in form with a redirect, and the ideas for how you can use them will start popping. Give it a go, you self-marketer!

Here's an example of how to use an opt-in form with a redirect:

 

1. Set up an opt-in form and add a webpage to the redirect box.

optinformsetup.jpg

 

2. Opt-in form visitors can submit their contact info in exchange for an offer of value, like an ebook.

 

3. A confirmation link is emailed to the opt-in form contact. 

 

4. As soon as the contact clicks the confirmation button in the email they receive, the webpage you designated opens up to deliver your offer of value (like an ebook).

How Slanted Is Your View of Customer Loyalty?

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Rank the following in terms of what drives the highest level of customer loyalty:

Price, Product, Process, People

Most companies and people in sales behave as though Price comes first and People are last.

Here's how they look at it:

1. Price: Customers care first and foremost about our price. Therefore marketing must center around sales and discounts. Likewise, selling depends on sacrificing margins, therefore we'll adjust the sales plan.

2. Product: After price, customers want bells, whistles, quality, choice, and customization. Competitors are advancing their products through R&D and so must we!

3. Process: If price is low and our products are good, customers will put up with our crappy website, slow delivery, computerized phone system, and 10 page invoices. After all, we don't have time or the money to improve how we do business right now.

4. People: We say it's our people that make us great, but truthfully our turnover is high, our salaries are low, our expertise is lower, and our training is non-existent. We're ultimately focused on a few people - our stakeholders - who exhaust us with their demands for higher productivity, longer hours, and lower prices.

Have you witnessed this kind of backwards thinking? How about in your own thinking?

I'm a self-marketer. I believe in the power of the individual to create a steel-braided bond of customer loyalty. Customers, whether they're aware of it or not, seek out professionals they believe in and become loyal to. Empowered, honest, smart, likable salespeople are a sign of a great company. When a buyer finds their person, they trust that all the other "P's" will eventually follow, fall in line, or fail to matter.

The true hierarchy of customer loyalty is:

1. People: Where I go, my customers follow because they know I'm committed to excellence. My dedication, expertise and our friendship will be the last things that fail them.

2. Process: Our products may not fit everyone, but they're easy to evaluate, try, buy, and they're delivered on time. High experience. Low frustration. Customers build their processes around ours.

3. Product: We may not have the widest features or selection, but we believe in our products and we're fully trained to answer any question and offer custom ideas for everything we sell.

4. Price: We're not the lowest, because our value is the highest. Our customers agree, we've earned our high margins and they don't mind paying them. Not everyone can afford us, but they wish they could.

At the beginning, notice I didn't say companies necessarily "believe" that people come last in building customer loyalty. They "behave" as though they do. Big difference. If you read their brochures, small, medium, and big companies all boast that their people are their strength. But by focusing on price and not the customer's experience through their people and their processes, they prove they're just like the rest - low value commodities. When your people are invaluable consultants and your processes become the industry standard that make life easy, customers find a way to afford you.

Final note: What about companies who say their industry has been commoditized and no matter what they do customers will always buy low price? There are 2 responses to this:

1. When a possibility has never been witnessed, impossibility is assumed. Just because you've never seen anyone in your "commodity" business rise above the price wars to command a margin and establish loyalty doesn't mean it can't be done. PC's are considered a commodity, but Apple still leads PC sales with high margin laptops. Their prices are the highest, their products are great but don't do everything, buying through their website and retail stores is the industry standard, and their top execs are household names. Zappos became one of the greatest success stories in the online "commodity" apparel world because of their easy return process and world class customer support. Stop blaming the impossible. Be the first in your industry.

2. If your industry is so locked up in regulation and limitation that the human side and relationship opportunity have all but been removed as factors, I challenge you that it may be time to consider changing industries. Price wars drain the joy of serving, the pride of being the best, and your natural need to be useful and make a difference. Sometimes, the grass IS greener on the other side.

How do you look at it?

Let's open the discussion. Agree? Add your insight. Disagree? Challenge my model with your comments below. You can be sure I'll respond.

Want to agree or disagree with me more? Sure you do! Follow me on Twitter

After the "Before & After Webinar", Take the "Fast Start Webinar"

Did you attend last week's Before & After webinar?

If you did, now you know a whole new way to use email to differentiate yourself, give value, get responses, and accelerate relationships!

Didn't catch it? Don't miss out – watch it now:

Want more? Join me for my "Fast Start" webinar next week - I'll show you just how easy it is to use the ideas I shared in the "Before & After Webinar." And I'll also give you 2 email power tips not covered in last week's webinar.

Sign up for one of my 25 minute "Fast Start" sessions (all times Eastern):

Tuesday, May 13, 11:00 AM

Tuesday, May 13, 2:00 PM

Thursday, May 15, 8:00 AM

Thur, May 15, 4:00 PM

See you then,

– Andy

This Mother's Day, Get Social With All the Moms You Know

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Think about it. How many mothers do you know?

For most people, it's hundreds.

Chances are, those moms you know have a few things in common. They love to feel appreciated and they love to use social media like Facebook, Pinterest, Instagram, or Twitter.

This week, send a social media inspired email or printed card that's sure to make all the mothers you know smile and feel appreciated. 

To send one of our new Mother's Day designs, log in to Ace of Sales (or sign up for a free 30 day account). Click the Email Greeting icon. Choose a design. Select contacts. Add a message and send!

Happy connecting! And if you're a mother, Happy Mother's Day to you.

Before & After: A Tale of a Frustrated Salesman

Andy Horner, Founder & CEO, Ace of Sales

Andy Horner, Founder & CEO, Ace of Sales

I started my career as a junior web designer at a creative web agency around 1998 when the internet and websites were just exploding. It was a gold rush for those of us pioneering the new industry of website design and development. I worked my way up to senior designer, then art director, and finally creative director. 

By the mid 2000's, I 'd reached the ceiling of my earning potential. The only way to climb higher was to transition to sales. So I did. The websites my agency developed ranged from ten thousand dollars all the way up to a quarter of a million. I was selling to municipalities, manufacturers, telecom, and universities. It was high dollar sales and the competition was fierce. 

I quickly learned that for enterprise websites, which often had a sales cycle of six months to a year, the sale was often won during the follow up and stay-in-touch process. The combat skills of this battlefield were communicating creatively, giving value, building trust, exhibiting professionalism, and most importantly – connecting with the prospect.

Just like today, the prospect almost never answered the phone. Texting didn't exist and even if it had, it'd be as inappropriate to text a prospect as it is today.

So that left email as my only way to reach out.

My emails looked like everyone else's – black text on a white background. Bland. Blah. Boring. Not only did my emails look like my competition's, they looked just like the other 100 messages my prospects received on any given day.

So, I started to ask myself...

What could, and should, email be?

I discovered a few email marketing programs, like Constant Contact, but they really didn't fit my needs for one-on-one communication. Ecard services were fine for inviting parents to a birthday party or sending my aunt a get well greeting, but didn't apply to business. There just wasn't anything out there. Since my only options were boring Outlook emails or mass email tools for marketers, I realized the only solution was to build an email program for salespeople.

Soon we hooked up with Jeffrey Gitomer (which is a tale on its own), and we transformed the  prototype system I'd created into Ace of Sales. The primary goal was simple – give salespeople a tool that actually helped them make sales. That was over four years ago. Now used by almost ten thousand salespeople, our mission hasn't changed. We continue to ask...

What could, and should, email be?

A recent study reveals that email is 40x more effective at customer acquisition than both Facebook or Twitter and is still growing compared to organic search.

What could, and should, sales-making, customer-connecting, and relationship-building emails be?

Our amazing customers are showing us. I never imagined how they would help shape the tool, drive ideas for improvement, and apply their creativity to our product. I also never dreamed how many customers would become friends along the way.

Ace of Sales is my story of before and after. It's Jeffrey's story of before and after. And it's our customers' story of before and after. 

I invite you to watch our new video to learn how it could be your 'Before & After' story too.

Before & After: Your Email Makeover Story Webinar

Their first webinar together in over a year, Jeffrey and Andy return with a muscle car of an event. Their new presentation tears the hood off your email strategy and supercharges it with new examples and ideas to:

  • Get responses
  • Wake up silent prospects
  • Drive clicks
  • Excite customers to work with you 
  • Connect with humor
  • Get proposals downloaded and read
  • Foster longstanding loyalty
  • Get your newsletter out routinely
  • Inject your paycheck with more closed sales

The webinar will include brief and basic training on how to apply the ideas and examples using Ace of Sales.

Complimentary Webinar with Jeffrey Gitomer & Andy Horner

THURSDAY, MAY 1 – 30 minutes

4 SESSIONS ARE AVAILABLE

Seats limited to 1,000 per session / Live Q&A at all sessions

REGISTER NOW:

8AM EST SESSION

11AM EST SESSION

1PM EST SESSION

4PM EST SESSION

Crack a Few Smiles This Easter with Four 'Fab'ulous Pre-created Messages

I've always thought Faberge eggs were over the top. The amount of ostentatious detail that artists invest in the graceless shape of the egg is just plain silly. 

So, this Easter, we decided to poke a little fun at the world of Imperial Eggs by imagining how self-conscious plain old, everyday eggs might feel in the presence of Faberge grandeur.

Our new feature messages for Easter are predesigned, prewritten and ready to send in a couple clicks for just $1.99 each!

To send one of these 'fab'ulous messages, click on the Message Library and then click the Easter category. 

Don't have an Ace of Sales account yet? That's as silly as a Faberge! It's free to try for 30 days - hop to it!

Check out the two examples below...

© Messages, including graphics and text, are the copyright of Ace of Sales. Rights to the messages are restricted to purchase and use within the Ace of Sales system.

How Does Yahoo!'s New Email Policy Impact You?

Are you seeing a lot of email bounces recently? Are you sending your Ace of Sales emails from a Yahoo! email address, like eddiewarner@yahoo.com?  These two circumstances are probably related, and it's likely due to Yahoo!'s new email authentication policy. 

Before I explain the impact of the new policy and what you can do about it, let me first describe the basics of how email marketing services, like Ace of Sales, send email. When you're logged in to your Yahoo! account and send email, you're sending directly from your Yahoo! email address through the Yahoo! email servers. Your recipients see your Yahoo! email address in the From field.

When you send email through any email marketing service, Ace of Sales included, you're really sending from an email address hosted on the email marketing service's email servers.  Most people who use email marketing services and their recipients rarely see the 'true' email address of the sending server. Why? Because, email marketing services allow you to display what email address you want your recipients to see in the From field. You can use any email address you like, including a yahoo.com address.

When you use an email marketing service, it appears to your recipients that you're sending them an email from your Yahoo! email account. In actuality, it's being sent from a hidden email address from your email marketing service's server.

Though you may find it hard to believe, there are loads of people who abuse email. Shocker, right? Because of this, Yahoo! has finally decided they don't want people sending email from what appears to be a Yahoo! email address, when it really isn't. Understandable.

Yahoo!'s new policy change is also a technology change. Whatever email marketing service you use, Ace of Sales or anyone else, using a yahoo.com email address in the From field will cause a very high number of your emails to be bounced or blocked. That means your recipients never receive your emails. Not all email sent from an email marketing service using a yahoo.com email address in the From field may be bounced – but it will certainly be enough to notice in your open and click rates.

If the email address in your From field ends in yahoo.com, any of your recipients who use an email service that respects DMARC polices, like Gmail, Hotmail, and other prominent services will be much more likely to reject – or bounce – your email. 

So what can you do?

Simple. Switch from using a Yahoo! email address in your From field to another email address. You can use an email address from Gmail or Hotmail, who don't currently have the same authentication policy as Yahoo!. Could they adopt the same policy in the future? Yes, they could. Email fraud is worse than ever, and it's certainly within these popular services' rights to protect themselves.

The best strategy is to switch over to a custom email address that you set up at a hosting service like GoDaddy, Network Solutions, or 1&1. You can get yourname.com or yourcompanyname.com. Another alternative is to use your existing company email address. Or you could set up an email address to use just with your email campaigns or newsletter, like eddie@eddiewarnersupdates.com. It doesn't cost much and you'll avoid the high bounces due to Yahoo!'s new policies.

Ace of Sales offers one other option that few other email marketing services provide, so you can continue sending email from your yahoo.com email address. It's included with every account. We call it 'Email Delivery Boost.' Using this feature, you can send to up to 25 recipients at a time. Turn it on inside your Profile area, and you can set up your Ace of Sales account to send from your email server, including a yahoo.com account. To learn more about this feature, contact our Support Team at 800-865-7496 or support@aceofsales.com.

There are two constants with email marketing - nothing is ever constant, and email marketing will continue to grow. Learn, adapt, and keep having fun with your recipients!

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