Letter to Our Customers About Our Name Change

Ace of Sales is changing its name. Here's why.

What’s the best idea you’ve ever had for standing out from your competitors? I can tell you my worst. After college, I wanted to differentiate myself as a freelance designer who could think out of the box. I asked myself, what’s something outrageous I could do to get people’s attention? Then it hit me! How about a suit made of red crushed velvet!? I could wear it to networking events! All the marketing people in town would say, “There’s the creative guy in the crazy suit!” Despite the excitement of a local seamstress to get started right away, I did a quick gut check. I sent a sketch of ‘the suit’ to my friend, Liz. She’d tell it to me straight. Liz’s response: 

“Andy, this would definitely turn heads. However, if you’re a good designer you don’t need to make a spectacle of yourself. Just show your work.” 

I had to admit, she was right. The seamstress had to admit she’d like to stitch Liz’s mouth shut.

Over the last five years of leading the team here at Ace of Sales, I’m reminded of this lesson. Since our beginning, we’ve asked our customers two questions: “What do you use Ace of Sales for most?” and “What do you love most about it?” We expected their responses to be “I use it to make sales” and “I love that it helps me make sales.” Hence the name, ‘Ace of Sales.’ 

However, our customers’ actual answers were, “I mostly use it to follow up” and “I love that it helps me stand out.” Their responses were revealing and profound – and prompted an important next question. 

What’s the best way to stand out? Flashing signs? Booming speakers? A red crushed velvet suit? (I still want one.)

Our customers gave us the answer: The best way to stand out is to be outstanding!

(Told you they were amazing.)

This was more than an epiphany for us. It defined everything we needed to be for our customers and crystalized who we have been all along.

Second epiphany. We needed to change our name to reflect this revelation.

I began scribbling the words “stand out” and “outstanding” on countless notepads, loose papers, meeting agendas, and even my hand when there was nothing to write on. One day, I scratched the ‘ing’ off the end of “outstanding.” 

Outstand. I kinda loved it. Gut check – I sent it to the team and a few customers. They kinda loved it too. It captured what our customers care about most, and serendipitously, what we’re most passionate about.

And so, after months of preparation and an awesome effort by our team…

Ace of Sales is officially changing its name to Outstand on October 28, 2015.

What does our new name mean for you, our amazing customer?

It means you get our renewed commitment to help you stand out. It’s also our promise to become more outstanding in everything we do for you – from new features and content to how we communicate with you and support you.

What will change for you?

  • Our main web address will switch to outstand.com on October 28th
  • Our Support email will switch to support@outstand.com
  • Our growing team has added some new faces and talent

What won’t change?

  • You can still login at aceofsales.com (it’ll re-route to outstand.com)
  • Your username and password will remain the same
  • Your account will work the same
  • Your data will all be there
  • Our Support phone number is the same: 800-865-7496

We hope you find our new name to be as perfect a fit as a tailored suit (no, not red crushed velvet). Here’s to a future together that’s nothing short of… outstanding!


Andy Horner
CEO, Ace of Sales (soon to be Outstand)

A Valentine's Day Design Series as Sweet as a Candy Heart

Business and Valentine's Day finally go hand-in-hand with our new design series. Instead of buying a bakers dozen of roses for your customers, choose from a baker's dozen of Valentine's Day Candy Heart Messages.

Log in to see them all and send one in seconds.

Sign up for 30 days free and try it.

We love our customers and we know you love yours too. Let 'em know with this heartfelt series of designs.

Ring in the New Year With More Than 15 Designs for 2015

Here we are at the eve of the New Year! Let me start by saying "Thank You!" to all our customers for making 2014 an outstanding year. I hope you know how deeply grateful everyone on the Ace of Sales team is for you. We truly have the best customers in the world!

My toast for the New Year is that your 2015 goes down as one of your best. I hope you fly past your goals, nail all your plans, and achieve more than you expected. I hope it's a year of happiness, friendship, success, and fulfillment.

To help you say "Happy New Year" to your contacts, our team has added over 15 new designs for 2015. My wish for you is that they respond with friendly notes, requests for meetings, and the acknowledgement that you're one of their favorite partners.

For us, 2014 was a year welcoming wonderful new customers and enjoying all the relationships that make our work so rewarding. I'll sign off from this extraordinary year with a quote just posted to Instagram by a friend

"Life is tough, but so are you. Let 2015 be warned..."

Andy Horner, CEO



Could it be any easier than holiday messages with nothing left for you to do but send? Nope! These messages are perfect to send to all your business contacts as-is or with the added touch of a little personalized wording from you. The festive miniature sets that bring these images to life are sure to put your contacts in the holiday spirit. Reach out this week before Christmas with your seasons greetings!

Login, visit your Message Library, find your favorite message, purchase, click 'Use,' and send away.

Or sign up for a free 30 day trial to see how easy it is and how much your contacts love it.

© Copyright Ace of Sales, all rights reserved. For use inside an Ace of Sales
account only.

5 Elegant Traditional Victorian Images

Are you a traditional type? If you still use wax candles, wreaths woven of pine branches, garlands made of strung pearls, and homemade apple cider, this is the Christmas graphic series for you. Victorian style graphics are matched with traditional Christmas blessings.

Add one to your Email or Printed Card today and bless someone with your message of cheer.


© Copyright Ace of Sales, all rights reserved. For use inside an Ace of Sales account only.

Send a Moving Holiday Message

No, really! Send a holiday message that actually moves. Smoke puffing out of chimneys. Geese blinking. Christmas lights twinkling. A little animation brings your message to life and makes sure it's noticed, appreciated, and enjoyed.

How do you send one? Well, they're waiting for you right inside your Ace of Sales account. Just log in and visit the Message Library tab. Click on the Holiday or Christmas category or search for 'holiday.' Pick your favorite, purchase, and send.

© Images and messages are the copyright of Ace of Sales. All rights reserved. Copying or reproducing images or text outside of the Ace of Sales system is strictly prohibited.

Business Class-y Holiday Graphics

A special touch is needed when it comes to holiday messages for business. It requires a touch of class, the right blend of humor, and design that makes you look good. Our new set of designs for the holidays gives you just the right blend of class, humor, and good looks. Send them as emails or printed cards! Then sit back with your cookies and milk and wait for the nice responses.

Why is Andy Horner MAD?!

Why is Andy Horner MAD? Watch the video to find out. Hint: it has something to do with this special time of year.

What holiday injustices make you mad? What customer appreciation ideas make you happy?

Leave a comment below.

Happy Thanksgiving from the Ace of Sales team!

Here's a bonus video tip for Thanksgiving:


And here's how my Organic Chocolate Chip Pumpkin Muffins turned out:

They really are Thanksgiving magic. Client said the whole team loved them. Go for it!

Here's the recipe I use

Are You a Little Quirky? Here's a Set of Thanksgiving Designs & Messages For You

The business world is more casual than ever. Personality is what stands out today! Add some to your Thanksgiving messages with our quirky new Thanksgiving messages that are sure to get a reply... and maybe even a chuckle.

Send as Emails or as Printed Cards! Your personal brand, logo, and contact info is front and center on your Email or Printed Card so you look razor sharp. 

Add your own message to the design or use our prewritten messages.

Thanking your customers and co-workers has never been easier or more fun!

Login to send one now or sign up for a 30 day free trial to give it a go!

Send a Beautiful Thank You For Thanksgiving - New Messages & Designs

Let's face it, Halloween is all about fun – candy and kids (and the kid in all of us). Thanksgiving, on the other hand, is about relaxing for a spell after a long year with people we love doing things we love. Yes, these days it's about shopping and football too. But, hey, you know what else it's about? Being thankful. With all the parades and food and Black Friday hoopla, it's easy to forget.

Don't forget to thank your customers and co-workers this Thanksgiving. Do it in style and do it quickly with Ace of Sales' new stunning designs you can add to any message or just send our pre-written messages. Login or create a 30 day free account and shoot your thanks to your favorite contacts before they shoot out for the holiday weekend.

Animated Fall Messages – The Perfect Way to Connect at the Perfect Time of Year

Summer is fading into memory. The craziness of the holidays looms ahead. We’re in the sweet spot of productivity right now. Don’t let the next few weeks get away from you without connecting with your clients and customers. Whether you’re just saying thank you or want to set up a meeting, we’ve got new messages that are perfect for your needs and ready to send.

Login to check them out in the Message Library now.

Sign up for 30 days free and start having some fun with your contacts today.

Veterans Day Messages - Honor Our Freedom Fighters

Veterans Day is just around the corner, and we’ve created a new batch of messages to help you thank the Vets in your life. A few of those messages share some history of how the day came to be and interesting statistics about these courageous Americans.

Check them out in the message library and use them today to say a heartfelt thank you.

Don't have an account? You don't know what you're missing! Try it out 30 days free – Send a few messages, get a few rave responses, and fall in love.

Opt-In Form Autoresponders in Under 2 Minutes

An OPT-IN FORM AUTORESPONDER is an email message that's automatically sent when a person completes a form on your website.

An opt-in form autoresponder can be an email that includes a link to an ebook, whitepaper, video, or other incentive offer. It can be a first issue of a newsletter triggered when new subscribers add themselves to your list. It can be an email that provides details when someone RSVPs for your event. 

Another great use for opt-in form autoreponders is to follow up with people you meet at a networking event or unexpectedly. Pull up your opt-in form on your phone or tablet. Hand it to a person you meet who would like more information from you. When they enter their name and email address into the form, they get your autoresponder in their email. Voila! Instantaneous follow up.

In the most basic terms, here's how OPT-IN AUTORESPONDER works in Ace of Sales:

  • Create and save an email to your message library
  • Set up an opt-in form which will be available on the web
  • Select your Saved Email (or Saved Message) to be emailed when the form is completed and the email verification link has been clicked (double opt-in process)
  • When someone completes your opt-in form on the web and clicks the email verification link, they will receive your email message in their inbox

3 steps to set up OPT-IN FORM AUTORESPONDERS in under 2 minutes with Ace of Sales:

Step 1: Create & Save an Email Message

Step 2: Set Up an Opt-In Form

Step 3: Select Your Saved Email as the Autoresponder

Daylight Savings Messages! In Time For Halloween’s Sugar Crash

As if Halloween on Friday night isn’t enough reason to celebrate, we also get the best kind of daylight savings on Saturday night: Fall Back! That’s right, the extra hour of sleep to recover from your candy coma is just around the corner.

These days, since so many clocks update themselves, the only reminder many people get about daylight savings is a quick mention on the local news. Do you think your competitors are going to fill that gap and make it a point to remind their clients of the time change?

Of course not. Which is exactly why you should! 

We’ve created a set of messages – some with animated GIF's like the one above! – that not only serve as reminders, but many also include awesome productivity tips and meeting invitations. Stand out by sending messages at a time when no one else is sending them, and you’ll really sleep well during that extra hour on Saturday night.

Which one do you like the best? 

How are you going to use the Daylight Savings messages?

Pre-created messages means you can send them to your customers and best contacts in minutes.

So how do you send these handy pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Daylight Savings category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Our Favorite Trick: Giving You A Bag Of Treats

Halloween is this Friday. To celebrate, we’ve put together a whole new batch of Halloween messages that are wrapped up and ready for you to pass out to all your favorite clients and team members.

From perfectly timed and festive motivational messages for your team to productivity tips and seasonal meeting reminders, we’ve covered as much ground as a kid on Halloween night with this latest update. Putting these messages together got us in the Halloween spirit, and I’ll bet scrolling through them will do the same for you.

Can you think of just one person you’ve been meaning to get back in touch with? Maybe a lead that’s been sitting just a little too long? Well blow the dust and cobwebs off that email address and send that person one of these messages. It will get noticed, and your results will be anything but scary.

And sending one of these messages is like trying to eat just one piece of candy on Halloween - you just can’t do it. 

Check out the messages. Let us know what you think. And definitely let us know how well they work for you. 

Happy Halloweemail!

How do you send out these pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Halloween category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Have you ever taken notes on a date?

I don't recommend it... taking notes on a date, that is.

Why? Because it's weird.

If you've been taking notes on dates, it might be why you're still single.

But what about when you meet a new prospect, even if it's just over coffee?

Do you take notes then?

If you don't, it might be why you're falling short of your sales goals.

When I take a prospective client out for coffee, I always take notes. I'll jot down key details about their background and experience. I'll write out verbatim quotes when they divulge any details about their personal philosophy. I'll scrawl ideas in the margins that might help the prospect accomplish their goals and motives. I'll scribble out graphs and diagrams of models they describe regarding their business. I'll write down stats they throw out about their revenue, process, sales, marketing, and system. I'll take down names of coworkers and partners, historical performance details, and more...

Why do I bother? Isn't a lively, engaging conversation about what I can do for my prospect enough? No. All of the notes, ideas, and thoughts I write down become valuable intel I'll need to do world-class follow up.

This is because the follow up may be more important than the initial meeting. I don't want to write them a thank you note. I want to follow up in such an inspiring way that my prospect is completely blown over. I want them to believe that no one listens, gets it, and cares as much as I do. I want them to know I've got game and that I'm the kind of pro who can help them win. I want them to respond with excitement, eagerness, and enthusiasm. I want them to start calculating my overwhelming value in their head.

Do you take notes on your new prospects? 

Maybe you think it would be a little weird. But maybe you've never tried it. Maybe that's why your follow up isn't world-class – yet. Maybe... just maybe, it could double your closing ratio.

Take detailed notes during your next prospect meeting. Use a Moleskine pad with a formal pen (never the pen you swiped from the desk in your hotel room). Make sure you're wearing a nice watch – people who keep time care about others' time. Rest your pen on your pad when you're in listening mode. Circle the most important notes. Show them certain details and ask, "Is this right?" They will be thinking, "Wow, this one's got his act together!"

I highly recommend it... taking notes on a prospect meeting, that is.

- - - 

Additional comment: I think it is a little weird when salespeople take notes during a one-on-one meeting on their iPad. To me, there's something pretentious about it. Agree or disagree? Add it to the comments...

New Webinar! Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner - Recording Now Available

Be A Fly On The Wall As Sally Hogshead Interviews Andy Horner and Jeffrey Gitomer

If you’ve ever wanted to be a fly on the wall to overhear a conversation between the best in the world of sales and marketing, now’s your chance.

Sally Hogshead recently visited with Andy Horner and Jeffrey Gitomer to discuss her new book, How The World Sees You*, and the conversations that took place have resulted in two of the most valuable webinars ever for self marketers and sales professionals just like you.

In fact, here's a short preview of Andy and Sally having fun as they discuss the book and what Andy learned:

Check out this insider’s view of how to discover your highest value.

How the World Sees Jeffrey Gitomer   |   How the World Sees Andy Horner

Author and brand authority Sally Hogshead began her career as one of the world’s advertising leaders, creating fascinating messages to help top brands become more profitable, respected, and loved. 

Now she is giving you the exact words to identify how your personality is most likely to add value. She wants to help you uncover the natural advantages of your personality so you can grow revenue, build relationships, and become intensely valuable to those who matter most.

NOTE: Before you watch the webinar, be sure to take 5 minutes to complete Sally’s Fascination Advantage® Assessment to discover your personality advantages. This is a $37 value that’s yours for free if you click the following link and use the Book Code ACE

Here is your private code to find out how the world sees you:

1. Go to Howtheworldseesyou.com/you

2. For the Book Code, enter ACE

* This just in! Right after these sessions were recorded, How The World Sees You was named #1 Wall Street Journal and #2 New York Times bestseller!

Watch the Webinar

Don't Get "BEEPED!"

My father, a small church preacher, never made more than thirty or forty thousand dollars a year. He had five kids to feed. He couldn't afford to buy us an Atari. He only bought us action figures on our birthdays and for Christmas. He took us out to eat or to the movies a handful of times each year.

My father had to be frugal with the little money he had to spend on entertainment, but it forced my brothers and me to use our imaginations, and boy did we ever! My brothers and I grew up in a complete fantasy world. We drew epic stories on paper. Handmade paper baseball uniforms for our stuffed animals. Raced garage-part boats down our backyard creek. Ran our own makebelieve newspaper company. And we invented games – so many games. 

A small list of our made up games included, "If You Walk, You Win," "Mary's It In the Tree," "Fat City," "Purple Gnap," "Book Game I, II, and III," "Scheme," "The Gorn," and "Torture" (which was exactly what it sounds like).

But my favorite of all our games was called "Beep!"

The idea was simple. It was like the "Gong Show." One kid got to be the judge and sit in the judge's chair. He had an imaginary button – "the beeper". The other kids took turns performing 30 second comedic skits for the judge. If you weren't funny, you got "beeped." You got another try after everyone else had a turn. If you made the judge laugh, you got to be the judge – which came with great prestige!

Over the years of playing "Beep", I observed that there were lots of ways to make a person laugh, but the successful skits always involved the element of SURPRISE.

My best "Beep" bit came when I pulled my socks up high and balled up tissue paper in them so it appeared like I had huge calf muscles like one of the all-star baseball players in our little league named Jarod Saunders.

I strutted out in front of the judge (my brother Matt at the time). His hand was hovering over the invisible "beeper." He saw my massive calves but said, "I don't get it, what's funny about that?" Then I turned and strutted away. I had written "SAUNDERS" in magic marker on the back of my shirt, like a baseball jersey. When all the pieces connected, Matt burst into a fit of hysterics. My siblings were watching from the door and they too had completely lost it. It was an instant classic and needless to say, I got the judge's chair.

Why I'm sharing this story with you is simple. If you want your prospecting messages, presentations, followup notes, proposals, websites, landing pages, and self-marketing campaigns to get the right response and be remembered, the element of SURPRISE must be present. Otherwise, you'll be "BEEPED."

Challenge yourself to introduce a clever surprise with every communication to customers and contacts. Let them fill in the mental blanks, connect the dots, activate their imaginations, enjoy the unexpected. In return, they'll give you more than the chair – they'll give you their money, their referrals, and their loyalty.

Your Coffee vs. My Time


Have you ever eaten at Einstein Bros Bagels? I have a major weakness for their pizza bagel - just cheese (no pepperoni) on honey whole wheat. So, so good.

Just last week, when handing me my receipt at the register, they offered a free coffee in exchange for my completing a survey (directions on the receipt). I smiled and took the receipt.

I've visited several times since. Same offer from the cashier. Same response from me... until this morning. This time, I challenged her. I said, "The time it takes me to fill out your survey is worth more to me than a coffee. I'd rather just pay the two bucks." She replied, "yeah, most people don't." She was the furthest thing from a strategic marketing decision-maker, but here she was on the front lines interacting with paying customers whose opinions aren't making it back to the main office.

Now more than ever, business people weigh the value of their time just like money. If you want customers to provide input and info, reward them in a way that they perceive as greater in value than their time. That's a challenge.

Einstein Bros Bagels should take advantage of the time it takes for me to wait for them to make my pizza bagel. Why not position a touch screen in between the order counter and the checkout counter? If I answer five multiple-choice survey questions, I get my coffee free.

Waiting = My time wasted.

Why not reward me for it, collect my input, and build loyalty?

All this requires is that someone in marketing at corporate receive the valuable feedback that cashiers hear daily. In their logo, the Einstein Bros are looking through the holes of bagels like telescopes. Maybe they should put the bagels to their ears?