Last week, we released three new ebooks designed to help you create effective emails and build a successful personal brand. We’ve already started hearing from some of the great members of our community about how valuable they believe the books to be. If you haven’t had a chance to grab the downloads yet, we thought we’d give you a little motivation. Here’s an excerpt from the first book:
“If I had more time, I would have written you a shorter letter."
Depending on which website you’re on, this quote has been attributed to Mark Twain, Abraham Lincoln, T.S. Eliot, and even some random speaker at a conference in 2002. While it’s not clear who said it, there’s no doubt about the point.
Writing an eﬀective letter is not a quick task. It takes planning, a sharp eye, and practice. In our ADHD age of 30 second meals, 1 minute YouTube videos, and quick-cup coﬀee brewers, it’s even more essential to slow down and spend the time to write a stellar email message that’s easy to read and prompts a reply.
A Great Email Depends on Which Side of the Email You’re On
Before you send another email, consider the mindset of the recipient. They’re busy - just like you. Think about how much email they get. Their inbox looks a lot like your inbox - bursting at the seams. How much of that do you actually read?
When people are in email-mode, they’re scanning, not reading. And this isn’t a relaxed and careful scan. It’s a frenzied, “is this important?," get-this-done-and-on-to-the-next-thing kind of scanning. In other words, their finger is hovering above the delete key.
Before you hit Send, consider how much of your recipient’s email looks exactly like the email you’re getting ready to transmit. Black text. White background. Business words surrounded by “corporate speak."
But hang on, this is the most epic email ever! It took you 30 minutes to get all that written! It’s a veritable treatise that touts all the wonderful benefits of your product, how amazing your customer service is, and the incredible prices, discounts, and value you oﬀer. It’s chock full of awesomeness! They’ll read every word, right?
You may deserve a mention in the Guinness Book of World Records for the greatest, most informative, most clever, most helpful email of all time, but when your recipient opens your email and sees your big block of text, they most often (19 times out of 20) take one glance and think “Ugh, I don’t have time for this. Maybe later." They move on to the next email, never to return.
"Andy- I now know why are the CHIEF ARCHITECT of ACE OF SALES- your EBooks are amazing.
I have only read one of them so far this morning- Get Responses and it is so clear and concise.
I makes me want to take action and write better emails.
Hollering back a BIG thank you…"
The rest of this book dives into the 10 tips for planning and writing effective emails that get the attention and a response from your audience. It covers topics like:
- knowing your audience,
- the importance of brevity, and
- getting to the point.
If you’re already a customer, you can download the ebooks in the email we sent you on Friday.
If you’re not yet an Ace of Sales user, sign up for a new account using the code EBOOKS before Friday, and we’ll send you a link to download them right away.