You can’t give a webinar titled ‘Presentation Domination’ without making it a heck of a show. On Wednesday, July 25, Jeffrey Gitomer and Andy Horner did just that. They gave one of their most successful webinars in the 2012 Year Of The Webinar, full of specific ideas on how to gain mastery over a podium, and over an audience.
There was a lively conversation happening on Twitter during both sessions of the webinar, under the hashtag #jgwebinar.
Here are some of the nuggets of wisdom that I took from being the dominated by their presentation:
- As a presenter, and a master salesperson, you have a responsibility to deliver a believable, passionate, meaningful, authentic message that the individual, or prospect, or audience, can relate to, understand, respect, believe, perceive the value, be inspired enough, feel confident enough, and trust you enough to BUY.
- Presenting from a position of comfort is actually more powerful than trying to be authoritative.
- Give me a prepared, friendly, engaging, different, valuable, compelling, believable, self confident, relatable, trustworthy salesperson…and I'll give you a sale!
- There's a power that eludes most presenters. The power of attitude and enthusiasm.
- I don't tell a story to the audience. I tell a story to one person in the audience, and everyone pays attention.
- Get out from behind the podium. Get off the platform and get in the audience. Walk around the room. Talk to them directly.
- Be the same person off the platform, or out of the office, as you are on the platform or in the office.
- Every time I give a presentation, I'm having the time of my life. And I would challenge you to do the same thing: have a blast.
Next week, Jeffrey and Andy will be applying these lessons directly to the sales process, in “If You Want To Sell, Show, Don’t Tell." You can register for the August 1 webinar here.