The time you spend writing and creating your emails is a complete waste of time if your customers don't open them. Here are 3 tips for writing subject lines that work:
1. The Element of Surprise - Use words and phrases that aren't expected in the business world, like "10 Business Tips from the Super Mario Bros." or "Why There's No Crying in Marketing."
2. Strike a Juxtapose - Use a combination of words not typically read together, like "Kindergarten - a Year in Prison?" or "Social Media: The New Fax Machine."
3. Keyhole View - Trade creativity for clarity by simply summarizing the subject matter inside your email, like "Ding! Your Proposal is Ready" or... "3 Tips for Email Subject Lines That Work."