Writing an email newsletter won't get you very far if nobody wants to read it. Between you and the people reading your email, there are a lot of hurdles. Pesky spam filters, bland subject lines, and unscannable content are 3 of the main reasons emails go unread and unresponded to.
If your open rate is suffering, it might be time for an email newsletter overhaul.
What topics do you have in your ezine?
- Your readers will know what to expect when they open your ezine. If they know it won't take long to read, the likelihood of being opened goes up.
- You won't have to write a lengthy enewsletter publication. You'll only have to write a few small sections for each issue.
Try some of these 7 Ezine Topics for your next newsletter:
1. Check out my latest blog post!
If someone opens your email newsletter, they are willing to engage with you, your brand, and your ideas. Take advantage of this willingness, and direct them to your latest blog post.
Provide an excerpt of the first paragraph, or two, just as a teaser. The title of the blog post should link to your post page, as well as an image thumbnail, if you use one.
Not only does this fill your newsletter with relevant info, it increases traffic to your blog!
2. Here is a list of tips.
Ask Dave Letterman why people love lists, and he'll be happy to give you his top 10 reasons why.
Lists are a well-known method of improving scannability and readability of information online. They're highly digestible. Lists say, "I'm only this long, so it won't hurt a bit." Lists consistently get higher clickthroughs and pageviews than other content.
Make a list in every email newsletter, relating to your subject of expertise.
3. This day in history
Wikipedia is a great source of historical trivia. You can select today's date (in the 2nd box on the right) and review a whole list of historical events that have their anniversary on the day that you send your email newsletter.
You can also have the daily digest of history delivered to your inbox by signing up here.
A section for interesting historical facts is easy to populate, and keeps your ezine fresh, relevant, and engaging.
4. Inspirational quote
Another cross-genre content source is quotes.
Whenever you add a quote from someone else, put one of your own quotes or tweets below it that relates to the famous quote. Make sure to link to your Twitter account.
5. Photo(meme) of the week
With the rise of Pinterest, Tumblr, and other photoblogging sites, images that convey more than 1000 words have become viral methods of sharing information.
Include an image from one of your favorite Pinboards, or something you saw shared on Facebook. This makes for easy filler, and it's great to use visually.
6. This week on Twitter
That incredible message didn't get spread? Resurrect those amazing tweets!
Have a small section with your favorite tweet of the week, whether from yourself or a favorite fan, and be sure and include a link to your Twitter page, so people can follow you.
7. This information will make your life better
If you really want people to read your newsletter, improve their lives with your information.
Can your tips save them money? Or time? Or embarassment?
Focus a section on providing useful information, that your audience would find valuable, and it will be the most powerful section in your email newsletter.