How-To and Tutorials

Animated Fall Messages – The Perfect Way to Connect at the Perfect Time of Year

Summer is fading into memory. The craziness of the holidays looms ahead. We’re in the sweet spot of productivity right now. Don’t let the next few weeks get away from you without connecting with your clients and customers. Whether you’re just saying thank you or want to set up a meeting, we’ve got new messages that are perfect for your needs and ready to send.

Login to check them out in the Message Library now.

Sign up for 30 days free and start having some fun with your contacts today.

Daylight Savings Messages! In Time For Halloween’s Sugar Crash

As if Halloween on Friday night isn’t enough reason to celebrate, we also get the best kind of daylight savings on Saturday night: Fall Back! That’s right, the extra hour of sleep to recover from your candy coma is just around the corner.

These days, since so many clocks update themselves, the only reminder many people get about daylight savings is a quick mention on the local news. Do you think your competitors are going to fill that gap and make it a point to remind their clients of the time change?

Of course not. Which is exactly why you should! 

We’ve created a set of messages – some with animated GIF's like the one above! – that not only serve as reminders, but many also include awesome productivity tips and meeting invitations. Stand out by sending messages at a time when no one else is sending them, and you’ll really sleep well during that extra hour on Saturday night.

Which one do you like the best? 

How are you going to use the Daylight Savings messages?

Pre-created messages means you can send them to your customers and best contacts in minutes.

So how do you send these handy pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Daylight Savings category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Our Favorite Trick: Giving You A Bag Of Treats

Halloween is this Friday. To celebrate, we’ve put together a whole new batch of Halloween messages that are wrapped up and ready for you to pass out to all your favorite clients and team members.

From perfectly timed and festive motivational messages for your team to productivity tips and seasonal meeting reminders, we’ve covered as much ground as a kid on Halloween night with this latest update. Putting these messages together got us in the Halloween spirit, and I’ll bet scrolling through them will do the same for you.

Can you think of just one person you’ve been meaning to get back in touch with? Maybe a lead that’s been sitting just a little too long? Well blow the dust and cobwebs off that email address and send that person one of these messages. It will get noticed, and your results will be anything but scary.

And sending one of these messages is like trying to eat just one piece of candy on Halloween - you just can’t do it. 

Check out the messages. Let us know what you think. And definitely let us know how well they work for you. 

Happy Halloweemail!

How do you send out these pre-created email messages quickly?

  • Just log in to your account (or sign up free for 30 days)
  • Click the "Message Library" tab
  • Then click the Halloween category on the left
  • Preview and purchase your favorites – some are Free, some for $1.99

They're yours forever to use again and again!

Share your Best Emails

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Some emails simply outperform others. 

We’ve all sent them. The email that just feels perfect as you’re writing it and then gets a great response from the recipients. Whether it's a perfectly composed thank you or a finely worded follow up, those are the emails that you use over and over again with maybe just a quick edit.

In the past, you could always clone a message after scrolling through your list of sent emails in Ace of Sales. But now you can add it directly to your saved messages with a click of a button, and avoid digging through your Tracker to access it later.

Better yet, you can share it with another Ace of Sales customer to use with just another click!

Watch the video below

 to see how it all works.

6 Messages We Want To Share With You Right Now

We hope you’re as excited as we are about how easy it is to save and share emails in your Ace of Sales account!

To get you started, we’ve created 6 pre-written, pre-designed messages that anyone can use to reach out to or reconnect with customers.

Sharecodes-1-1
Sharecodes-1-1

3 Ways to Build Relationships with Shared Messages

1. Work with team members to create the ultimate email.

Share a message back and forth with your team to gather suggestions for improvements, and then share the final version for everyone to use. You’ll show that you value your team’s input, and that you’re invested in their success.

2. Share email starters.

Not every email you write is going to be used word for word by someone else, but often the hardest part of writing a good email is just getting started. Help people out by giving them a point to jump off of and you’ll make their day a lot easier.

3. Say thank you. A lot.

Send your team members, clients and contacts thank you notes for every reason you can think of. Save them and then share them with the same people. It’s like buying a box of all-occasion thank you notes without forking over any cash.

How to write emails worth stealing.

Some people write news articles. Some write novels. Others write poetry. And some people write blogs. But you? You write emails. Big difference right? Maybe. Maybe not. There are actually millions of people who write stories and poems and articles, but there are relatively few who we all know. Why is that? There’s a good bit of luck involved, but there’s a great deal more work involved. People who practice writing are much more likely to become known for their work than those who only do it when they have to.

I’ve gathered a few of my favorite quotes from writers I admire and then added a couple thoughts after each about how they can be applied to a business setting. Take a read and let me know what you think. Tell me in the comments below about what you struggle with when it’s time to sit down and write. Tell me about your successes. Tell me about your (perceived) failures. Tell me anything you want to, just write something and then keep going when you’re done.

 

"I will tell you something about stories. They aren't just entertainment. They are all we have to fight off illness and death. You don't have anything if you don't have stories."

Leslie Marmon Silko (Native American poet & novelist)

There is a place in business for storytelling. Executives use them to open meetings. Entry-level employees are often asked to relate an experience or two they’ve had that they could draw on to find success in a new position. So don’t be afraid to start an email with a story.

Just make it quick, make it relevant, and make it compelling. Use it to capture a reader’s attention and give him a reason to keep reading.

 

"What isn’t said is as important as what is said. In many classic short stories, the real action occurs in the silences. Try to keep all the good stuff off the page."

Colson Whitehead (novelist, poet, essayist)

Don’t overwrite. Write enough to get someone interested, and then get out. If you give your reader everything she needs to make a decision right then and there without ever talking to you, it’s very easy for her to decide on “no" or not now, which is as bad as no. Tease her by letting her know that she’ll miss something really juicy if she doesn’t call. But then make sure whatever you’re holding back as juicy really is.

 

" 'Very' is the most useless word in the English language and can always come out. More than useless, it is treacherous because it invariably weakens what it is intended to strengthen. For example, would you rather hear the mincing shallowness of 'I love you very much' or the heart-slamming intensity of 'I love you'?"

Florence King (novelist, essayist, and columnist)

Some words are just overused. You can distinguish yourself and your product or company by not using them. Stay away from words like very and amazing and incredible and…the list goes on. Spend a few minutes making a compelling argument instead of lazily telling your reader that your offer is amazing and expecting him to believe you.

 

"Write every day. Don't ever stop. If you are unpublished, enjoy the act of writing—and if you are published, keep enjoying the act of writing. Don't become self-satisfied, don't stop moving ahead, growing, making it new. The stakes are high. Why else would we write?"

Rick Bass (novelist, short stories, essayist)

Communication only works when it is ongoing. Have you ever let a client relationship slip only to try and pick it back up three months later? What does that email or phone call feel like? It’s awkward. You have time that you have to account for. The very act of getting in touch is an acknowledgement that you haven’t been in touch for some time. It’s best to always be finding a reason – a good reason – to be in touch with your clients. Doing this will make you much better at it than the competition.

 

"In my own experience, nothing is harder for the developing writer than overcoming his anxiety that he is fooling himself and cheating or embarrassing his family and friends. To most people, even those who don’t read much, there is something special and vaguely magical about writing, and it is not easy for them to believe that someone they know—someone quite ordinary in many respects—can really do it."

John Gardner (novelist, essayist, critic and professor)

“I can’t write." Or, “I’m not a good writer." These are what are known as excuses. Don’t lean on them. If you can fool yourself into thinking this, what can others fool you into thinking? You CAN write. You just have to pay attention and be committed to it.

Let everyone else think they can’t write, but you know what the number one skill is that almost every employer is looking for these days? Communication. Your ability to speak and write well is critical to your success. If you were always in the same room with your clients, email wouldn’t be necessary. But you’re not.

Technology has enabled us to broaden our wingspans and work with people from a great distance. But it has also focused a bright light on the importance of being able to communicate well.

 

"I wish you good writing and good luck. Even if you've already done the good writing, you'll still need the good luck. It's a shark-filled lagoon out there. Cross your fingers and watch your back."

Margaret Atwood (poet, novelist, critic, essayist, activist)

Not every email is going to help you set new sales records. No matter how much hard work you put into your writing, there’s always more to do. Not every message will hit the mark and not every email will get a response. Learn from the ones that do and study some of the reasons why they worked.

It’s a continual effort. Practice practice practice.

So is there a difference between writing a book and writing an email? I suppose there is, but mostly that difference lies only in the final product. Ask any of these (still living) writers mentioned here and they’ll gladly tell you that even they can only write one word at a time. Which is absolutely no different from you.

Happy writing.

Make your Own Newsletter Images with Pixlr Express

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You don't need a degree in Graphic Design to create a great looking image for your blog or newsletter.

With the right tools, image editing is easy.

With Pixlr.com, you can make a featured image for your blog post in minutes, or design a great looking newsletter header that you can use month after month!

The great thing about Pixlr (besides being free) is that you don't have to download any software, or install anything on your computer. It's completely browser-based, so you can edit your image right in your browser window.

When you go to Pixlr.com, there are a few different options to choose from:

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For simple image editing, select Pixlr Express (or go to www.pixlr.com/express).

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There are four different options:

  • Browse to upload an image from your computer
  • Open URL to use an image from anywhere on the web (follow copyright rules!)
  • Webcam to take a selfie
  • Collage to combine multiple photos into one image.

Let's use 'Open URL' to select your logo right from your website. Go to your website, then right-click on your logo. Select 'Copy Image URL.'

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Then, paste the URL into Pixlr Express and click 'Open.'

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That's it! Now you're ready to play!

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All of the edits to our logo above were done with just a few clicks. It's that easy!

Make a Custom Newsletter Header Image using Pixlr

There are three key steps to creating your own custom newsletter header:

  1. Select a background image
  2. Add your logo
  3. Add some text

First, I'm going to upload a background image from my desktop into Pixlr Express that is 600 pixels wide (pixel height doesn't matter). A 600 pixel width will match our newsletter template perfectly in Ace of Sales. You can use any photo that you have the rights to use, or go to search.creativecommons.org and look for 'background.' This way you can get an image that is 'labeled for commercial reuse with modification.'

(Why is this important? Read why at Creative Commons.)

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Once you've got your background uploaded into Pixlr, go to 'Adjustment,' and then 'Add Image.'

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Select your logo image, resize it and put it on top of your background so it looks good.

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Next, select the 'Text' option and write the name of your newsletter, or the title of the current issue.

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Save this file to your desktop, and you're done!

You can use your newsletter header in an Ace of Sales 1-column or 2-column newsletter template. Just open up a newsletter, click on the header, select the Image icon from the sidebar, and upload!

Top 4 Time Savers for Social Media

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Many business people aiming to light up their social world set up a LinkedIn profile, a Facebook page, a Twitter account... and then halt and hope for leads to roll in. Then they realize that the daily updating, monitoring, responding, and rerouting takes time and effort.

Managing all those new accounts with no immediate payoff begins to feel like a big chore. Is social media just a waste of time?

Hang in there! Stay on top of your social world by using tools that save you time, instead of the ones that waste your time.

Here's your guide to the Top 4 social media tools that can amplify your ability to engage customers, prospects, and audiences quickly and efficiently.

1. About.me

About-Me-profile-salesperson
About-Me-profile-salesperson

Who are you, digitally? One online profile can show off your entire social persona.

Your free About.me page takes only minutes to set up. This is a great way to connect all of your social profiles into one place, so when customers are researching you, all your accounts and links are available on one page - all about you.

PRO TIP: Be sure to use a really good high-resolution photograph for the background.

TIME SAVER: Give out your About.me page link anytime you need to provide your complete social profile. Instead of copying and pasting your social links to Twitter, LinkedIn, Google+, and seven other web pages, simply direct traffic to this one page and the visitor can choose how to dig into your social world from one elegantly branded hub.

2. Klout

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Klout-for-salespeople

Having a high Klout score tells people what kind of social impact, social reputation, and social activity you have online.

Everyone starts at 10. Justin Bieber is at 100. You're probably somewhere in between.

Klout will analyze your profiles, your posting frequency, and your followers to determine your true social reach.

This number will change over time - hopefully by moving up. It's an easy metric to measure how successful your personal brand is across the internet.

PROTIP: Research the Klout score of your competition! Challenge yourself to out-Klout them in 6 months.

TIME SAVER: Klout allows you to sign in with your Twitter or Facebook account. No need to create and remember an additional password.

3. Feedly

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feedly

Monitoring all of the blogs of your prospective customers individually can be overwhelming. But using an RSS reader can bring all of their latest posts into one dashboard for you to review at a glance.

RSS (that is, Really Simple Syndication) is a real-time feed that sends out an alert whenever a blog or website is updated. As far as RSS readers go, Feedly is one of the best.

It integrates with Google Reader and imports your RSS subscriptions into a magazine-style layout. When you open Feedly (available for mobile devices or as a browser extension) you can see all of the most relevant posts at a glance.

Stay on top of the latest news by subscribing to influential blogs in your industry, and comment on these blogs as they publish new posts. Being an active commenter can create dialogue and engagement with the writer of the blog, and it's a great way to open doors to further discussions. (How to Use Someone Else's Blog to Build Your Brand.)

PROTIP: Make Feedly a manageable part of your day by allocating a certain time to open it up, browse for relevant articles, and post a few comments to engage the bloggers and their audience.

TIME SAVER: Setting up your RSS subscriptions may take you an afternoon or two, but the rewards in saved time are enormous.

4. IFTTT

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IFTTT

If This, Then That is one of the silent backbones of the social media universe.

You can link all of your social accounts (which should be easily accessible from your About.me page, right?) and set rules for how they interact with each other.

There's plenty of other ways to aggregate your social media posting, but setting up a blog-to-social-media notification is one of the biggest time savers there is.

Every time you publish a blog post, IFTTT can automatically send a post title, link, and image to all of your social profiles. At least, all of the social platforms that have an API - Google+ and Pinterest being the two notable exceptions from IFTTT's large roster of integrated services.

PRO TIP: You can also set your profiles to automatically update from any RSS feed on the web. For instance, you can set your Tumblr blog to automatically repost any post by any user that you follow on Tumblr. Be careful, though; you can easily overdo it here, and create a 'bot' that mindlessly regurgitates whatever garbage it can. That's an easy way to alert search engines that your brand is a spammer, so wield this power wisely.

TIMESAVER: Set a reminder on your calendar at least twice a month to review the rules you use with IFTTT. This will give you a triggered time to make sure everything is current with your posting rules.

Have you used any of these tools in the past? Do you have any clever tricks you'd like to share? Leave us a comment below.

2 Infographics For Self-Marketers

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Here are 2 infographics to study! They both directly relate to self-marketers.

Infographic 1

Posted by Formstack (online form creator and data manager) with data from Performable.com, Colormatters.com, and KISS metrics.

The infographic provides a clear visual on landing page layout and design best practices. There are so many factors that determine the effectiveness of a landing page that you should always look to your own tests, stats, and results as your best measure of success and performance. However, this infographic provides both a starting point and solid, data-backed thinking worth following.

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anatomy-perfect-landing-page

Infographic 2

Here's an update on Email Subject Lines via Litmus, who we use for cross-platform testing of our emails.

Litmus opens the hood on how email filters add up spam points against emails and look first to your sender reputation. We don't agree with their point that it's OK to use all caps and terms like "free" in subject lines, because they do count against you. However, they make some solid suggestions and give some clear explanations worth reviewing - like using geo-location indicators, super-specific language, and making sure your recipients know exactly who is sending them the email.

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The Top 3 Social Media Auto-Posting Tools Compared

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It's 2:00 AM. On your way to the fridge for a late-night snack, your best tweet ever pops into your mind! What should you do? Post it right then and there when the world is sleeping (and risk almost no one seeing your brilliance), or wait until the morning when you're busy getting ready for work (and possibly forget to post it at all)?

No need to worry about this ever again! When you use an auto-poster like Hootsuite, TweetDeck, or the new kid on the block, Buffer, you can engage social media followers and customers around the clock. Schedule messages and campaigns on Facebook, Twitter, and LinkedIn at the perfect time.

These aggregator apps help you use your time more efficiently (and schedule those amazing late-night tweets for the next day). You can sit down, write a week's worth of tweets, and load them up. You won't need to log in again all week. Your social media accounts will remain active without your presence. (You'll still need to comment and interact as needed, but that's the fun part!)

Let's take a look at THE BIG 3 apps:

Hootsuite

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Hootsuite-for-sales-professionals

Arguably, this is the most popular social media posting application. Hootsuite has integrations for most major social media platforms (Twitter, Facebook Profiles and Pages, LinkedIn Profiles and Groups, and Google +).

What makes Hootsuite the Cadillac of autoposting programs is the social analytics. There are a whole slew of reports you can use to track your shareability and success.

Hootsuite does have a Bulk Uploading tool, but it's clunky. Unless you want to brave the difficulties of CSV exporting, you'll need to schedule your posts one by one.

If you upgrade to a paid plan ($5.99/month), you can add a team member to handle your social media management. You can monitor their upcoming posts, and approve or discard them in advance.

TweetDeck

Tweetdeck-for-self-marketers
Tweetdeck-for-self-marketers

Like Hootsuite, the TweetDeck application lets you view feeds from multiple social media accounts on one dashboard. You can post to different accounts on different platforms with just a click.

Unlike Hootsuite, which is a browser-based application, TweetDeck can be downloaded onto your computer. If you want the ability to compose and schedule tweets while you are offline, and upload your work later, TweetDeck is the way to go.

I suggest creating a column for your competitors, so you can monitor their activity. Create another column for power Twitter users that also speak to your type of audience. You can use this feed as a ‘swipe file’ to get ideas for your own posts.

Buffer

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Buffer-for-small-businesses

The newest addition to the social posting arena is Buffer. You can only add the three major social media platforms (Twitter, LinkedIn, and Facebook - including brand pages) but what Buffer lacks in integration, it makes up for in ease of use.

Select an account in Buffer, and write post, after post, after post. Share all of your links. The application will automatically ‘buffer’ them to be separated according to a default time spacing (for example, posting every 4 hours), or you can adjust the ‘buffers’ as you like. You can also reorder your upcoming posts with a drag and drop interface.

You can Buffer any cool article you find into your feed with a single click by using a browser extension. As you surf the web, you can update your weekly social media activity with almost no effort.

What’s your favorite social media tool? Let us know in the comments below.

Become a Better Writer Overnight (And 5 More Tips You Can Use Today)

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Do you have what it takes to be a great writer?

Most emails, proposals, and blog entries fired off to customers and posted to the web are first drafts... but they shouldn't be.

Become a better writer by thinking of yourself as a great editor.

Here are some tips to get you started:

1. Sleep on it. If you have time, do the overnight test. I can’t tell you how many times I’ve written something and loved it only to reread it the next morning and wonder why I was so enamored the night before. I did it with this post, as a matter of fact.

Finish your first draft as a writer. Return as an editor for the final version. Proposals to prospects. Emails to customers. Posts for your blog. Sleep on them for a fresh perspective.

2. Read it out loud. I do this all the time. I typically go someplace where no one else will hear me. (Not for anyone else's sake, for mine.) You’ll be amazed when you read something out loud vs. reading it to yourself. Often the patterns and inflections you hear in your mind don’t translate to the spoken word. Hearing the words come from your own mouth will shine a bright light on the trouble spots you need to work on.

For added impact, have a friend or coworker read it out loud while you shut your eyes and listen.

3. Don’t just revise. Cut. Cut mercilessly. You can say a lot with a few words.

4. Omit unnecessary adjectives.

5. Make sure words mean what you think they do. Have you ever had a conversation with someone and it becomes painfully obvious that he or she is using a word and has absolutely no idea what it really means? Like using "historical" when they really mean "historic," or "infamous" when they mean "really, really famous." Faux pas like these make you look silly, and not in a good way. Keep a dictionary app at the ready whenever you're writing.

6. Trust your gut. The more you write, the better your instinct will be for what works and what doesn’t. Getting a second opinion on your writing is never a horrible idea, but don’t do that to escape accountability for your work. Everyone will have an opinion on how you can make something better, but in the end it’s up to you to decide what you're going to say, and how you're going to say it.

Your Success May Depend on How Much Less You Can Do

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Just yesterday I came across a post on the Harvard Business Review blog by Greg McKeown titled The Disciplined Pursuit of Less. I was dumbfounded by it’s simplicity and practicality, not to mention the way it pulled back the curtain on what I believe to be one of the biggest problems we all face: the drive to always be doing more. Instead of accomplishing more, this destructive belief that there is always something else we could be doing causes us to do…nothing. At best, our days can become a break-even proposition and that kills progress. I know I’ve been guilty of downloading the latest to-do app like my parents used to buy home fitness gimmicks in the 80's; have you?

It’s gotten me nowhere because when I finally realized this habit, I also realized I had dozens of disjointed to-do lists all over my iPhone. So how do we back away from the latest lifehack and actually change our ways?

By practicing the disciplined pursuit of less.

McKeown begins his article by defining the Clarity Paradox. Here’s what it looks like:

  1. With real clarity of purpose comes success.
  2. That success leads to more options and opportunities.
  3. Increased options and opportunities lead to diffused efforts.
  4. Diffused efforts undermine the clarity that led to success in the first place.

I strongly encourage you all to read the article that inspired this one, but here are a few takeaways that may help you avoid the clarity paradox:

Be picky

In the article, McKeown uses the example of a cluttered closet full of clothing that rarely, if ever, gets worn. He suggests we stop wondering if we might wear an item again in the future and ask ourselves instead if we absolutely love each item.

Pretend that closet is your list of contacts. If I’m honest with myself, I could probably go through my contact list right now and cut out a good number of people that I just won’t be doing business with. Couldn’t you? Don’t let that mindset of, “well maybe if I just send her ONE more email, she’ll become a customer" give you an excuse to keep a cluttered and ineffective (not to mention, artificially inflated) list.

I’m not saying there’s a timeframe you need to keep in mind to decide whether to drop a few contacts, but maybe next time you’re getting ready to add a NEW contact, you should first scan your list and see if there’s one you can drop. I’ll bet there is.

Some things are just essential. Ditch what isn’t.

What does your desk look like right now? Is it a mess? I’ve got keys, stacks of paper, my daughter’s hair band, and a pepper shaker (yes, a pepper shaker) on my work surface right now. All I really need is my computer and the notes I’m working from.

In much the same way we just seem to look up one day and our desks are a mess, the same thing happens to our workday. We fill it with processes and actions that don’t move us forward or provide clarity. Why would you want to ADD anything else to that? Yet we all do it. Especially after a networking event or conference where we hear about the next failsafe sales tactic.

I’m not saying don’t try it, but much like your contact list, before you add something else to your day, examine how much you’re already trying to squeeze in and drop something else first. You may miss an opportunity for something fun, but if you end up sealing a new deal the trade off is worth it.

What are you willing to give up to be successful?

We tend to place a great deal of value on things after we own them. Successful people recognize the value beforehand. But they also make decisions by weighing that value against what they’re willing to sacrifice to get it.

There’s a great deal of emphasis on the idea of creating the perfect work life balance these days. We’re all told that we can have an amazing life while we sit and pluck the feathers from our most recent business conquest. So now that’s the big dream many of us chase.

The reality, though, is that this just isn’t a practical approach. I want you to set your sights higher than you think you should. I want you to set goals that make other people think you’re crazy. I want you to do it all and expect it to happen. But I also want you to realize that it will cost you something to reach those heights.

McKeown sums it up by saying you should ask yourself, “If I did not have this opportunity, how much would I be willing to sacrifice to get it?"

So now the big question is, how much less can you do today and how much further can it take you?

Have you ever consciously made the decision to whittle down the expectations you hold for yourself in terms of your day-to-day work? How did that go? Did you feel better? Did it make you feel more stressed at first? Did you stick with it? Tell us about it in the comments below.

 

 

Napoleon Hill's 20 Tips for a Positive Mental Attitude

Watch out! Having a positive attitude is contagious.

It leads to better friendships, better connections, better conversations, and ultimately, more sales.

No matter how good (or bad) your attitude is today, by using one of Napoleon Hill's 20 Tips for a Positive Mental Attitude, you can become more effective in your communication, and a lot more fun to be around.

How is your mindset these days? Leave a comment below about one improvement you are working on using one of Dr. Hill's 20 steps.

Email Delivery Boost Not Working? Password Might Need Updating!

If Email Delivery Boost isn't working in your Ace of Sales account, you may simply need to update your email account password (that is all most people will need to do). Don't know your Outlook, Gmail, Yahoo!Mail, AOL, Apple Mail, Hotmail, etc email account password? Here's help discovering it...

AOL If you're not sure about your AOL email account's password, go to http://www.aol.com and click "Sign In" in the upper right corner. Click the link for "Forgot Password?" to reset your password. Then enter this in Ace of Sales to activate "Email Delivery Boost".

Apple Mail You'll need to check with your IT or network administrator to get your password or any other info you may need to fill in for Email Delivery Boost. They'll be able to make sure you are set up correctly.

Comcast If you're not sure about your Comcast email account's password, go to http://www.comcast.com and click "My Account" in the upper right corner. Click the link under the "Sign In" button for "password" to reset your password. Then enter this in Ace of Sales to activate "Email Delivery Boost".

Gmail If you're not sure about your Gmail account's password, go to mail.google.com and click the link for "Can't access your account?". Follow the prompts to reset your password. Then enter this in Ace of Sales to activate "Email Delivery Boost".

Hotmail If you're not sure about your Hotmail account's password, go to http://www.hotmail.com and click the link for "Can't access your account?". Follow the prompts to reset your password. Then enter this in Ace of Sales to activate "Email Delivery Boost".

Microsoft Office365 You'll need to check with your IT or network administrator to get your password or any other info you may need to fill in for Email Delivery Boost. They'll be able to make sure you are set up correctly.

Outlook You'll need to check with your IT or network administrator to get your password or any other info you may need to fill in for Email Delivery Boost. They'll be able to make sure you are set up correctly.

Yahoo! Mail If you're not sure about your Yahoo! Mail account's password, go to http://www.yahoo.com and click "Mail" on the left side of the screen. Click the link for "I can't access my account" Follow the prompts to reset your password. Then enter this in Ace of Sales to activate "Email Delivery Boost".

If your email program is not listed here, please check with your network administrator to make sure you have the correct information for "Email Delivery Boost". They'll make sure you're set up correctly.

How to Rev Up Social Media Customer Interaction

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Many of your customers are using social media. They're reading blogs. They're sharing on Facebook. They're tweeting and retweeting on Twitter. Polls conducted by Touch Agency indicate that 24% of a company's customers follow or are willing to follow them on Twitter. Imagine what that number could be if you added Facebook, LinkedIn, and your blog.

That would be a customer engagement coup.

So, how do you get started?

You invite them with email.

Send an email to your contact list for each of your social media accounts. In each email, include one of your top tweets, Facebook threads, or LinkedIn discussion group topics to give your recipients a taste of the conversation and content that awaits them.

Killer Combo: Social Media and Email

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March is a big month for Gitomer readers and customers! Jeffrey’s new business social media book “Social Boom" is landing in bookstores everywhere. And we just announced the launch of “Ace of Sales 2.0" – the latest and even easier to use update to Jeffrey’s hit selling program that helps you engage customers, develop relationships, and build your personal brand.

With all that going on, it seemed fitting to offer some ideas on how you can use email and social media as a killer combo for expanding your social network.

Announce your blog posts.

Until you have thousands of subscribers, one way to build your readership and promote your blog is to alert customers to a new post with an email.

Let’s say you’re a real estate agent and you just wrote a humdinger of an article about the state of the housing market in your locality with tips to sell fast. Many of your contacts would love to read this, but they don’t know your blog exists or that you just posted such a great article.

To drive readers to it, send them a vibrant email that includes the same compelling photo you used in your blog post. Add your logo, photo, contact info AND the first paragraph of the article. End the email with “Read the full article." Link it to your excellent blog post. Make sure your blog allows readers to tweet it, like it, and email the article to their friends. Once a week or every two weeks is a good timeframe to email out your “new post" announcements.

Highlight your tweets.

Next issue of your personal ezine (you do have one don’t you?), add a new mini-section to your sidebar. Copy and paste 3 or 4 of your best tweets to the section and title it “Latest Tweets." Or if you take our real estate agent example from above, you could call the sidebar section “Home Tweet Home." You get extra points for creativity and fun!

Keep an eye on LinkedIn.

Keep an eye on your LinkedIn network feed. When you see that one of your connections has been promoted to a higher position or been hired at a new company, send them a congratulations email. Ace of Sales 2.0 features a new, easy-to-browse gallery filled with fun, friendly, and humorous designs you can use to say thanks, hello, what’s up?, and... CONGRATS!

Promote a Facebook Event.

Running events on your business Facebook page is a great way to kick start your Facebook community and get the activity popping. Run a big contest or customer appreciation giveaway campaign. Announce a no cost, live webinar with an industry expert or a visit by a local speaker or celebrity. Keep your Facebook page fresh with all the details, photos, and exciting updates from the event.

Then, use branded emails splashed with images and teasers from the event to funnel traffic to your Facebook page where they can find all the thrilling details. Send 3 emails over the course of the event – a kick-off email, a jump-into-the-fun email at the height of the event, and a wrap up email. Try doing one event per month!

To create branded emails like I’ve described above, I invite you to use Ace of Sales. The new 2.0 version makes it so easy to get out in front of your contacts and customers with beautiful, branded emails and ezines that look amazing.

Watch the Ace of Sales 2.0 Intro Video »

Try Ace of Sales for 45 days free »

Get Jeffrey's latest book "Social Boom!" »

How to Personalize Your Emails With "Name Tags"

When you send an email to multiple recipients, wouldn't it be nice if each recipient saw their own name? Mary's email would read "Hi, Mary," Scott's would read "Hi, Scott," and Christa would see "Hi, Christa." You get the drift. With our "Name" menu on the email and ezine editor screens, you can do just that! When you click to edit your message, look for this menu:

Just place your cursor wherever you want to add the personalized name in your message and then click the "Name" menu. There are three "Name Tag" choices – First Name, First & Last Name, and Company Name.

After you select a choice from the "Name" menu, a corresponding tag will be placed where your cursor was positioned in your message.

It looks like a tag in your Ace of Sales editor, but when each recipient receives their email it will show their First Name, First & Last Name, or Company Name, like this:

Tip: You don't have to choose the tag from the "Name" menu. You can just type the tags! Just make sure they look exactly like this: [First Name], [First & Last Name], or [Company Name]. (Word to the wise - make sure you use brackets [ ] - not curly braces { })

Tip: You can add as many "Name Tags" to your message as you like. (Word to the wise - adding too many tags can look spammy and obnoxious.)