New Webinar: Satisfied vs Loyal: To Serve is to Rule


It is our nature to pay attention to the fires that burn brightest. For sales people, those fires are usually represented by recently uncovered prospects. But this approach neglects our deep-seated desire to nurture the people in our lives that are important to us. Now I’m not trying to put a sales prospect on the same tier as your significant other or parents or children, but in terms of your career it doesn’t get any more important than a potential client. Giving a new prospect your undivided attention for a while is a great way to get her in your sales pipeline and satisfy her that you're at least worth considering when it comes time to buy. But satisfaction? Consideration? Those aren't your goals.

Your goal should be loyalty. Satisfaction may keep you in the conversation, but loyalty will get you the sale every time.

So how do you build loyalty? First, you have to understand that there's no such thing as loyalty at first sight. But there are techniques you can use to accomplish your goal of building loyalty.

Join Jeffrey and I this Wednesday, September 12 for our newest webinar, Satisfied vs. Loyal: To Serve is to Rule. For $29 you will learn how to grow a loyal base of customers.

Sign up now to reserve your spot.

New Webinar Schedule!

"Fast Start for Beginners"

Wed, Apr 13, 2011 11:00 AM - 12:00 PM Eastern Time - Register

Fri, Apr 15, 2011 2:00 PM - 3:00 PM Eastern Time - Register

"Ace of Sales - Deep Dive"

Tue, Apr 19, 2011 11:00 AM - 11:30 AM Eastern Time - Register

Wed, Apr 20, 2011 2:00 PM - 2:30 PM Eastern Time - Register

"If You Want to Sell - Show, Don't Tell"

Tue, Apr 19, 2011 2:00 PM - 2:30 PM Eastern Time - Register

Wed, Apr 20, 2011 11:00 AM - 11:30 AM Eastern Time - Register

(All webinars will be recorded and added to the Video Training area of your Ace of Sales account.)

Ace of Sales 2.0 - Intro Webinar

Join me THIS WEEK for a live, no cost webinar:

If you're new to Ace of Sales, this will be your orientation. You'll see how easy it is to get started!

If you've been using Ace of Sales, please attend to see all the new tools and sneak peeks of what's next!

If you haven't signed up yet, join me live to see how Ace of Sales can help you build relationships with astonishing simplicity. I'll show you how you can try it at no cost!

• TODAY, Tuesday – Mar 29, 11AM Eastern Time – Register

• Wednesday – Mar 30, 2PM Eastern Time – Register

• Friday – Apr 1 (no fool'n!), 11AM Eastern Time – Register

Your partner in making sales,


(Andy Horner, Chief Architect, Ace of Sales)

Upcoming Webinars Plus a New One on "Delivering Value!"

Sales convention free take one

Are you putting enough of yourself into your sales?

One of the marks of a great sales pro is the ability to deliver expertise, insight, and ideas to customers routinely. They publish articles, tips, and updates in the form of professionally designed emails and ezines which help cement their customers' loyalty.

Do your customers rely on you? Do they value you? Do they remember you? Do they refer you? Do they say, "What would I do without you?"

Ramp up sales by delivering value like a pro! Attend my new webinar:

"Delivering Value: A Cash Source Crash Course"

Register for one of the sessions below. (Don't worry if you miss one - all my webinars are offered on a regular basis!)

See you on the webinar,

Andy Horner


Unleash Your Creativity to Unlock More Sales Thursday, Oct 21, 2PM Eastern Time | Register

Fast Start Webinar Tuesday, Oct 26, 2PM Eastern Time | Register

--- New Webinar Below ---

Deliver Value: A Cash Source Crash Course Wednesday, Oct 27, 11AM Eastern Time | Register Deliver Value: A Cash Source Crash Course Wednesday, Oct 27, 2PM Eastern Time | Register

Upcoming Live Webinar Dates

Register quick! There's limited space Join Andy Horner, Chief Architect of Ace of Sales, live on one of the following upcoming free webinars:

"A Beginner Walkthrough" (For Customers and Non-Customers)

Tuesday May 18, 2:00PM - 3:00PM Eastern Time  Register Now »

Friday May 21, 10:00AM - 11:00AM Eastern Time  Register Now »

Wednesday May 26, 2:00AM - 3:00AM Eastern Time  Register Now »