Are you up-to-speed on how they work?
Spam filtering software runs inside your recipients’ email programs (Outlook, Gmail, and Yahoo! Mail for example) and on email servers (like Google, Yahoo, or a company network). The filter’s job is to examine every inbound email to identify whether or not it’s spam or a legitimate email. Filters check email subject lines, body text, HTML, sending source, and many other criteria to determine whether to allow email through...or zap it!
Anyone can get zapped by a spam filter. So how do you avoid them?
First, ask yourself if you’re spamming!
The definition of spam is any unwanted email. Ask yourself this question – if you send an email to 100 of your contacts, would more than five ask you to stop emailing them? If so, you are most likely spamming.
If you send your ezine to customers who have bought from you in the last 24 months and to prospects who would welcome an email from you, chances are your recipients won’t consider you a spammer. Follow this guide: only send to recipients who both know you and would welcome your email.
Next, how do you avoid those vigilant spam filters?
Here’s a solid 4 point crash course:
1. Avoid repetitive characters.
Adding three exclamation marks or the 3 w’s in a web address is a fast way to end up in the spam box. Even ellipses (3 dots in a row) can raise flags.
2. Never type in all caps.
Spammers love all caps because they believe it helps them stand out from the rest of the garbage in your inbox. Therefore, spam filters are attentive to subject lines with all caps. It’s alright to capitalize the first letter of a word, or even every word in your subject line. It’s not alright to use acronyms, without adding a period after each letter (A.A.A.).
3. Don’t use “spammy" words in your subject lines.
Terms like free, click here, call now, discount, and promotion, can get your email canned. If you need to say free, use the term “no cost" as an alternative. Here are 24 common subject line terms to avoid.
4. Tricky misspellings of “spammy" words don’t work either.
These terms are absolute evil to spam filters! Here’s a few ugly examples of spam keywords.