Many of your customers are using social media. They're reading blogs. They're sharing on Facebook. They're tweeting and retweeting on Twitter. Polls conducted by Touch Agency indicate that 24% of a company's customers follow or are willing to follow them on Twitter. Imagine what that number could be if you added Facebook, LinkedIn, and your blog.
That would be a customer engagement coup.
So, how do you get started?
You invite them with email.
Send an email to your contact list for each of your social media accounts. In each email, include one of your top tweets, Facebook threads, or LinkedIn discussion group topics to give your recipients a taste of the conversation and content that awaits them.