Opens, Bounces, and Opt Out Rates

Who is reading your emails?

Using the Tracker feature, on the dashboard of your Ace of Sales account, you can track:

  • Open rate
  • Bounce rate
  • Opt-outs

What do these terms mean?

Opt outs, open rates, and bounce rates

Open Rate

What percentage of people are opening your email?

If you send 1000 emails in a 30 day period, and 350 people have opened your email, you have an open rate of 35%.

Did You Know? You can sort your Tracker by different time periods, so you can track your open rate over the last 30 days, 7 days, 90 days, or all time.

Bounce Rate

What percentage of emails on your list are not valid?

If you send 1000 emails, and 25 of those emails are returned as undeliverable, you have a bounce rate of 2.5%.

Did You Know? Your bounce rate can affect your spam score. A high bounce rate means you have a higher likelihood of being shunted to the spam folder, and miss the inbox entirely.

Opt-Outs

How many people unsubscribe from your email newsletter?

If you send out 1000 emails every month, and 20 people unsubscribe, you have an opt-out rate of 2%

Did you know? When people click 'This is spam' in their own email client (Gmail, Outlook, Thunderbird, Yahoo. etc) they will automatically be opted-out from your list.

Advanced Reading on Bounces, Opt-outs, and Open Rates

Download our free ebook on Avoiding Spam Filters: A Survival Guidefor more in-depth analysis of how these metrics work, and how you can measure them to your advantage.