Sales Lessons from the Contest

The contest is almost over, and by the end of the day today, we'll have our winner. It seems everyone, the Ace of Sales team included, has enjoyed the competitive spirit. During the contest, we asked Ace of Sales customers to send in a custom designed Email Greeting that answered one, simple question: "Why would you like to have dinner with Jeffrey?" The winner gets an all expense paid trip to the Buy Gitomer studio in Charlotte, NC and dinner with Jeffrey Gitomer.

Many of the entries were surprisingly personal, expressive, and creative. Some were so compelling, we wrote them back!

The entire process was a treat and as the entries flew in, I was reminded of certain selling principles and truths that are invaluable for all of us to keep in mind.

Here’s the winning hand of reminders:

Ace of Hearts: Read the directions. We received entries from a number of contestants that didn’t qualify because they failed to follow the rules. One of the fastest ways to be disqualified by your customers is to overlook their requirements.

King of Hearts: There’s no greater waste than a brilliant idea presented poorly. Your ideas hold the potential to establish you as a thinker, expert, creative force, value provider, and priceless resource. They have sales-making power! However, if you can’t communicate them succinctly, clearly, concretely, and attractively... they’re useless.

Queen of Hearts: Some misspellings are worse than others. No matter how much proofing and spell checking you do, you will make typos. Make double sure it’s not your customer's name. If your customer’s name is Jeffrey and you spell it Jeffery – you’re out.

Jack of Hearts: The aesthetics value of design is difficult to measure. Because of that, some people don’t think good design matters or wins the business. But here’s the thing, bad design and poor graphics can disqualify you. Good design is an unstated requirement.

Ten of Hearts: Don’t pretend to have a deeper relationship with your customer than you really do. Customers roll their eyes at manufactured familiarity. If you want to get to know someone better, simply say “I’d like to get to know you better." Authenticity wins every time.

Good luck to our five finalists!