In 1956, Earl Nightingale made a legendary recording titled "The Strangest Secret."
The premise of this half-hour audio recording is simple:
"We become what we think about."
Think about this in terms of your personal brand. How you think about yourself, and the confidence you have in thinking about yourself, creates the brand that defines you.
In Andy Horner's new ebook "Killer Personal Brand! Create Yours in 3 Steps" he relates how the way you think about yourself can define the personal brand that people associate with you.
If you're interested in why this works, listen to Earl Nightingale's timeless wisdom on how the way we think creates the circumstances that surround us.