Ezines, which are synonymous with E-newsletters, are now one of the anchor components of business communication. When done well, like Jeffrey's Sales Caffeine, they're rich with timely articles, updates, and value that customers grow to rely on. It's the fastest, most affordable way to reach all your customers on a regular basis!
Are you publishing your Ezine routinely?
Why not? They only cost a couple bucks!
If you don't see the value in it, consider this....
The Statistics:Ezine reports confirm that if your customer base is less than 500, which is true for most salespeople, you can expect around 40% to open your Ezine! It's the most effective tool salespeople can use to reach out and engage a few hundred contacts at once.
The Intelligence: With an Ezine, you know who opened your email, how many times, and when. That's priceless intel that informs you of the best time to follow up with a phone call!
The Response: Every salesperson dreads the vacuum of a quiet customer base. With each Ezine, you'll stir up a fresh flurry of thank you's, comments, questions, and unrelated requests for proposals!
The Referrals: If your content is valuable, a percentage of recipients will forward your Ezine to their associates. These are golden recommendations that incorporate your expertise and professionalism.
The Branding: Your reputation, skills, knowledge, personality, convictions, network, and successes are all aspects of your personal brand that attract people to you and build loyalty. A value-rich Ezine will act as an agent in building and propagating your brand.
Think an Ezine will suck up too much of your time? Don't know where to get good content and graphics? Intimidated by the technology? Don't know how often to send one? Allow me to answer all these concerns and your specific questions! Register and attend my upcoming free, live webinar titled "Create Your First Ezine." Click here to register for this free webinar.
Can't make it? Email me and I'll give you some alternatives.